Subscription Apps

Connect campaigns to profitable subscribers

Measure every step from install to subscription and renewal across mobile, web, CTV, and beyond. Make smarter budget decisions by linking customer acquisition costs to true subscriber lifetime value.

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1 in 3 Fortune 500 companies use AppsFlyer

Built for subscription apps scaling growth

Connect campaigns to actual LTV

Understand the full value of every subscriber by measuring acquisition costs alongside customer lifetime value. AppsFlyer's measurement suite unifies this data, enabling you to optimize marketing spend effectively.

Route subscribers to the right in-app content

Drive higher ROAS and LTV by routing viewers from any channel - web, email, QR, social - to shows, episodes, and plans they care about. Maintain full attribution across every deep link so you know what's working.

Find creative winners fast

Discover what makes audiences engage and convert. AI analyzes emotional triggers, narrative patterns, and creative elements that drive subscriptions so you can confidently scale what works best.

Measure and prove profitability

onnect the most accurate cost and net revenue data across mobile, web, and CTV. Optimize spend, grow subscriber value, and drive profitability with AppsFlyer’s ROI Measurement.

15% Reduced CPIs

20% increase in their app install volume

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"AppsFlyer’s critical insights on channel and publisher performance… helped us deliver outstanding business results on app adoption and retention."

Nitin Agarwal

VP Marketing of Hotstar

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113% increase in overall installs

75% increase in user engagement

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Measure and grow subscriber LTV, all from one platform

Prove profitability with complete, accurate cost and revenue data. Connect every dollar to real revenue across mobile, web, CTV, and PC & console.

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Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.

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Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently, all through AppsFlyer's unified, privacy-compliant attribution platform.

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Deliver the right in-app experience every time, driving higher ROAS and customer lifetime value with AppsFlyer's OneLink technology.

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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.

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Reveal which campaigns drive incremental growth. Run automated experiments, measure causal lift, and invest confidently, all from the platform you already trust.

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The global leader in marketing measurement, analytics, and engagement

30%

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The highest compliance standard in the industry

AppsFlyer maintains SOC 2 Type II certification, GDPR compliance, and adheres to Apple's ATT framework and Google's privacy requirements. Your subscriber data stays secure while you maintain full measurement capabilities across all platforms and regions.