Connect campaigns to profitable subscribers
Measure every step from install to subscription and renewal across mobile, web, CTV, and beyond. Make smarter budget decisions by linking customer acquisition costs to true subscriber lifetime value.
1 in 3 Fortune 500 companies use AppsFlyer
Built for subscription apps scaling growth
"AppsFlyer’s critical insights on channel and publisher performance… helped us deliver outstanding business results on app adoption and retention."
Measure and grow subscriber LTV, all from one platform
Prove profitability with complete, accurate cost and revenue data. Connect every dollar to real revenue across mobile, web, CTV, and PC & console.
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Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.
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Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently, all through AppsFlyer's unified, privacy-compliant attribution platform.
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Deliver the right in-app experience every time, driving higher ROAS and customer lifetime value with AppsFlyer's OneLink technology.
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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.
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Reveal which campaigns drive incremental growth. Run automated experiments, measure causal lift, and invest confidently, all from the platform you already trust.
Learn moreThe global leader in marketing measurement, analytics, and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
AppsFlyer maintains SOC 2 Type II certification, GDPR compliance, and adheres to Apple's ATT framework and Google's privacy requirements. Your subscriber data stays secure while you maintain full measurement capabilities across all platforms and regions.
Frequently asked questions
We calculate net revenue after store commissions, taxes, refunds, and family sharing. You see exactly what you earned from each channel after all deductions.
Cross-platform measurement connects mobile installs to web purchases using Customer Unique ID (CUID) technology. You see which mobile campaigns drove web subscriptions and calculate true CAC per paying subscriber, not just cost per install.
Yes. AI analyzes emotional triggers, narrative patterns, and creative elements that drive subscriptions - from opening hooks to CTAs.
We integrate seamlessly with leading analytics and BI platforms.
Most u teams implement AppsFlyer within days through SDK integration. Start consolidating scattered data and optimizing campaigns immediately.
Complete your marketing stack
Enhance your marketing performance and drive lifetime subscriber value with AppsFlyer’s measurement, engagement and first-party data solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
