Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s engagement features for free. For life.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

What are AppsFlyer's enterprise premium features?

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

A plan for every app

Fuel growth and maximize your budget with the industry’s #1 measurement partner.

Free

Zero

Ideal for apps seeking a simple tool for owned media activities*

What's included:

Land your first installs
Create smooth discovery to install experiences

* Not suitable for apps with paid activities

* Zero plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

Pay-as-you-go

Growth

Best for startups requiring basic measurement as they start their paid campaigns

What's included:

Kickstart app growth
Measure paid campaigns with basic mobile attribution
Boost engagement with seamless journeys

* Growth plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons. Following the Welcome Package, conversions are priced at $0.07 each.

Enterprise

Perfect for brands aiming to efficiently scale their revenue with a tailored plan

Request a demo

What's included:

Increase revenue with cross-channel attribution insights
Overcome marketing signal loss
Maximize ROAS
Scale user acquisition
Increase engagement and LTV
Boost efficiency with AI insights
Detect and prevent mobile fraud

Compare plans

Want to know which plan is right for you? Here are all the details.

Attribution

Mobile attribution

Real-time mobile measurement and reporting

Multi-touch attribution

Configurable, rich in-app events

Configurable lookback windows

Customizable targeting validation rules

SKAN Conversion Studio

Single Source of Truth 1.0

SKAN Null CV modeling

SKAN CV recommendations

SKAN LTV Modeling

Partner API & data management

Support for domestic China

Cross-platform attribution

Real-time cross-device and web attribution

Conversion path visualization

CTV/OTT attribution

CTV/OTT attribution and measurement

SDKs and plugins

Support for all major platforms and plugins

SDK-less (S2S APIintegration)

Marketing analytics

Cohort and retention reports

Customizable dashboards

Activity dashboard

LTV analytics

Pivot reports

AppsFlyer mobile app

Advanced analytics & APIs

Programmatic cohort analytics API

Aggregated data API

Aggregated Data report export

Customer experience and engagement suite

Customer experience

Custom redirection

iOS Universal Links & Android App Links

Custom short links

Branded links

Support for domestic China

Deferred deep linking

Engagement

Web-to-app banners (Smart Banners™)

Referrals & user invites

Social media landing pages*

QR codes

Email service provider (ESP) integrations

Deep linking API

OneLink API

ROI reporting

Basic ad spend reporting

Real-time ad spend aggregation and reporting

CSV uploads

Data corrections

Agency fee cost calculation

Retargeting cost data

Cost ETL

Cost API integrations

Store Receipt-Validated In-App Purchases measurement

Real-time impression level ad-revenue measurement

In-App Subscription revenue measurement

Audience segmentation

Custom audiences

Exclusion lists

A/B split testing

Audience campaign analytics

Audience size and overlap visualization

Dynamic sync with 90+ API partners

Audience ingestion through CSV/API

Audience enrichment with 1st party data

Owned media segmentation

Built in consent management

Incrementality lift testing & measurement

Impact based measurement through RCT

Incremental KPIs

Automated Incrementality experiments

Fraud protection

Basic fraud protection

Advanced fraud protection (Protect360™)

Advanced behavioral biometrics

Post-attribution protection

Advanced anomaly detection

In-app event and CPA fraud protection

Fraud validation rules

Professional fraud analysis

Raw Data and APIs

Push API

Pull API

Data Locker

Data report exports

Integrations

Media partners

Direct publishers & SRNs

Ad networks

Domestic China ad networks

Marketing partners

DSPs (Demand-side platforms)

Remarketing networks

Tech partners

ESPs (Email service providers)

Customer data platforms

Campaign management platforms

Customer engagement platforms

Marketing cloud platforms

Product analytics platforms

Affiliate marketing and platforms

TV & OTT attribution platforms

AppsFlyer solutions partners

Partner marketplace

Compliance and security

Compliance

iOS 14+

Android 12

SSAE16 SOC2

ePrivacy

TRUSTe

ISO 27001, 27017, 27018, 27032

CSA STAR

EU-US, Swiss-US Privacy Shield

Data protection compliance under GDPR, CCPA, LGPD and more

OpenDSR (Data Subject Request) API

Enhanced access

2-factor-authentication (2FA)

Single sign-on (SSO)

User management

Audit log

API usage logs

Support and services

Self-service help center

Email support

Dedicated Customer Success Manager

Migration & onboarding support

Advanced online & onsite training access

You’ll be in good company

Frequently asked questions

Ready to start making good choices?

Contact sales Sign up free

A plan for every app

Zero

Growth

Enterprise

Compare plans

Attribution

Marketing analytics

Customer experience and engagement suite

ROI reporting

Audience segmentation

Incrementality lift testing & measurement

Fraud protection

Raw Data and APIs

Integrations

Compliance and security

Support and services

You’ll be in good company

Frequently asked questions

What is included in the AppsFlyer Welcome Package?

How do I switch or upgrade to a different plan?

Is there a free trial for paid plans?

What is a conversion?

What are AppsFlyer's premium features?

What are my payment options?