FAQ on Updated Terms 2023
We are making some changes to AppsFlyer’s legal terms. We have created a new and improved Master Services Agreement (“MSA”) to govern the provision of our services, which will replace our current online Terms of Use. In addition, we have updated our Data Processing Addendum (“DPA”, and together with the MSA, the “Updated Terms”). The main purpose of the update is to provide more clarity on each party’s obligations and rights in connection with the use of the AppsFlyer services. The changes also address new features and functionalities of the service. We have done our best to improve readability and to make the Updated Terms easier to understand.
The following is a short summary explaining the changes as well as who the Updated Terms apply to and when they take effect. You are urged to review the below and the Updated Terms that apply to you.
Who does this apply to?
The Updated Terms applies to customers who have registered to the service through the automated online registration process or that have an Order Form or similar ordering document that references a version of the AppsFlyer Online Terms and online DPA. For such customers, no action is required, and the Updated Terms will automatically apply to you as of May 3, 2023.
It does not automatically apply to any customers that have executed a separate and dedicated service agreement, master agreement or DPA with AppsFlyer.
Nevertheless, if you have executed a different DPA with AppsFlyer and you are interested in updating your DPA accordingly, please click here, sign the DPA and send it to [email protected].
When will the changes take effect?
The Updated Terms will take effect as follows:
- Existing Customers – upon the earlier of renewal of your subscription or May 3, 2023. If you continue to use the services following your renewal or following such May 3, 2023 you will be deemed to have accepted the Updated Terms.
- New Customers – immediately.
Where can I find the Updated Terms?
The new MSA is available at: https://www.appsflyer.com/legal/msa/, and
The new DPA is available at: https://www.appsflyer.com/legal/dpa/
What changes were made to the Updated Terms?
While you must read the Updated Terms to learn of all the changes made the following are some highlights:
MSA
• Defined terms at the beginning of the MSA in order to provide more clarity
• Updated the language to cover additional features and functionalities of the service
• Streamlined and updated terms relating to data privacy to provide more clarity including in regards to the types of data that are permitted to be collected and which are not permitted to be collected when using the service.
• Updated the limitations of liability and indemnification provisions
• Added a new section regarding our Fair Use Policy
• Added several new sections, including sections relating to Third Party Websites and Content, Beta Services, Third Party Payors, Anti-Corruption and Trade Sanctions
• We have added AppsFlyer’s Code of Conduct
• Other cosmetic changes including modification of the general language used throughout the agreement
DPA
• Added specific terms to meet the requirements of the CCPA as amended by the CPRA
• Updated terms to expand coverage to the UK GDPR
• Clarifications regarding the process for bulk deletion requests and use of the OpenGDPR/DSR API for data deletion
These changes will not affect the service or your experience when using our service.
What if we don’t agree to the changes?
If you do not agree to the Updated Terms then please contact [email protected] by May 3, 2023.
If you continue to use the services following renewal of your subscription or if you have not contacted us by May 3, 2023, you will be deemed to have accepted the Updated Terms as the terms governing the provision and use of the AppsFlyer services.