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AppsFlyer for marketing teams
See which campaigns actually work
Know exactly which campaigns drive revenue with AppsFlyer’s marketing solutions. Get AI-powered attribution across every channel, real-time fraud protection, and seamless deep linking, turning scattered data into confident decisions that maximize ROAS.
Everything you need to maximize marketing performance
See which campaigns actually drive revenue
Measure attribution accurately across mobile, web, CTV, and offline touchpoints. AppsFlyer shows you exactly which campaigns drive real revenue and uses AI to uncover performance patterns, helping you cut underperformers fast and scale winning strategies with confidence.
Boost conversions with seamless customer journeys
Route users directly to relevant in-app content with AppsFlyer’s deep linking. Whether they come from ads, email, social, or QR codes, every touchpoint becomes a direct path to conversion, eliminating friction and maximizing engagement across all campaigns.
Scale confidently with fraud-free performance data
Ensure every dollar drives real results. AppsFlyer’s AI-powered fraud protection detects and blocks fake installs, bot clicks, and fraudulent events in real time, protecting your budget so you can scale campaigns knowing you’re investing in genuine users only.
Connect with media partners instantly
Discover and integrate with thousands of tech and media partners using AI-powered recommendations, precise filters, and performance insights from AppsFlyer’s Partner Marketplace.
Unify your data for smarter decisions
Create advanced segmentation, build custom attribution logic, and sync data to any destination in real time. AppsFlyer’s robust APIs and raw data solutions give you complete control over your marketing data.
Don’t just take our word for it
The top-rated partner in measurement
Tens of thousands of apps big and small choose AppsFlyer as their source of truth for insights into what’s working (and what’s not), to spend their budget smarter, to give users exceptional experiences, and to preserve customer privacy.
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Frequently asked questions
What is AppsFlyer’s marketing solution?
Improve ROAS, scale acquisition, and make smarter decisions with AppsFlyer’s AI-powered measurement and engagement platform built for every channel and device.
Who is it for?
Mobile and digital marketers managing paid and owned media campaigns. Whether you focus on user acquisition, remarketing, or lifecycle programs, optimize every touchpoint for maximum performance.
How does AppsFlyer support cross-channel campaigns?
Measure and compare performance across mobile, web, CTV, PC, console, and offline campaigns with AI-enhanced attribution. Get complete funnel insights that show exactly what drives results across all channels.
Does AppsFlyer support remarketing and re-engagement?
Yes. Use AppsFlyer’s deep linking with AI-powered journey creation, AI-enhanced audience segmentation, and AI-driven incrementality testing to re-engage users with personalized, measurable campaigns across email, push, social, and more.
How does AppsFlyer detect ad fraud?
Detect and block invalid installs, fake in-app events, and suspicious activity with AI-powered fraud protection that works before, during, and after attribution. Keep your data clean and your budget focused on real users.
Can I connect AppsFlyer with my other tools?
Absolutely. Integrate with thousands of partners and use robust APIs, raw data exports, and customizable reporting so your marketing and analytics teams work from one unified source of truth.
