The shifts in monetization strategies towards the use of IAA and IAP suggest this path should be considered due to its success.

With CPI down on iOS, now’s a good time to adjust or even increase your media spend. Lower media costs, driven by better ad targeting efficiency, present an opportunity to maximize reach and ROI.

Android has posted positive results across several key performance indicators. With installs and NOI rising across major markets, it’s important to maintain or boost your ad spend on Android to capitalize on this growth.

While UGC can boost retention, understanding and using the right mix of creative elements is essential for maximizing ad effectiveness.

The share of whale spenders varies by region and can range from 2% to 10% of total users. Define what percentage constitutes a whale for your strategy and adjust your budget accordingly to target these high-value users effectively.