Oct 16, 2025
Cross-platform End User Events Raw Data Report
The new Cross-platform End User Events Raw Data Report connects user interactions across devices via Customer User ID (CUID). Measure the full journey from ad touch to monetization across mobile,…
Sep 30, 2025
New Partner Integration: Roku x AppsFlyer
The new AppsFlyer & Roku cross-channel integration makes it easy to measure CTV and mobile campaigns across Roku’s North America inventory via in-stream video and native ads. Unlock unified attribution,…
Sep 17, 2025
MCP ChatGPT — It’s Finally Here!
AppsFlyer MCP now integrates with ChatGPT, making it easier for marketers to access AppsFlyer data seamlessly within ChatGPT. This update enables AI-powered insights on performance, spend, and optimization, helping teams…
Sep 16, 2025
Advanced Security Module Beta
The Advanced Security Module is now part of the Fraud Protection Suite and visible in the Protect360 dashboard. It enables real-time detection and blocking of attribution spoofing and fake traffic—no…
Sep 10, 2025
Weekly and Monthly breakdowns in My Dashboards are now live
You can now analyze performance by week or month. Set any widget to a weekly or monthly breakdown, or group by Week/Month in tables and charts. This works for attributions,…
Jul 28, 2025
New Partner Integration: Kakao x Audiences is Live
With just one step, you can now sync your AppsFlyer Audiences directly to Kakao, enabling laser-sharp segmentation and empowering you to scale retargeting campaigns with precision. This integration helps you…
Jul 24, 2025
New Stores Revenue Onboarding Flow
For ROI360 customers, we’ve launched a new Stores Revenue onboarding flow for purchases and subscriptions featuring a clear UI, smart resume capability, a pre-filled developer handoff template, with easy instructions…
Jul 17, 2025
AppsFlyer MCP (Model Context Protocol) Beta Server is launched
We’ve launched MCP Server, an AI-powered orchestration layer that seamlessly connects AppsFlyer’s APIs with your preferred LLMs, empowering marketers to analyze and optimize real-time campaign data via automated queries giving…
Jul 15, 2025
My Dashboards is now the default dashboard
My Dashboards is now your default view, replacing the legacy Overview. Start with the enhanced Marketing Overview featuring Ext Widgets, Heat Maps, and upcoming weekly/monthly granularity. It unifies Activity, LTV,…
Jul 15, 2025
Creative Optimization and X-Ads (Twitter) Integration
AppsFlyer customers using the Creative Optimization solution can now automatically import all their creative data from X Ads into Creative Optimization, enabling seamless AI-based performance and content analysis. With granular…
Jul 09, 2025
In-App Event-Based Fraud Detection now available in tagged mode
Protect360’s Fraud Protection Studio now features a card for detecting fraud based on in-app event behavior and install anomalies. In tagged mode, it reveals advanced schemes like bots mimicking real…
Jun 25, 2025
Data Locker Raw Engagement Report
Our first Raw Engagement Report in Data Locker is now live! It combines clicks and impressions into one unified report—no stitching needed. Fields are typed, validated, and clearly renamed (e.g.,…
Jun 25, 2025
Advanced SRN with X Ads
AppsFlyer’s Advanced SRN integration with X Ads is now live and auto-enabled, delivering full iOS measurement and attribution making AppsFlyer the only MMP to support this on X. With deterministic…
Jun 23, 2025
Audiences Update: New Validations to Prevent Upload Failures
To prevent upload errors and ensure smoother campaign delivery, the Audiences product now blocks duplicate partner connections and disallows special characters in audience names. Users can’t save a connection with…
Jun 18, 2025
Meta Advanced Mobile Measurement Reporting re-launch
Meta advertisers can now opt in to the new AMM program to access non-aggregated, device-level analytics. This update brings back granular mobile attribution data previously limited by privacy rules directly…
Jun 16, 2025
Text Widgets for structure and narrative in My Dashboards
Text Widgets are now available in My Dashboards, enabling you to add context, structure, and guidance directly into your reports. This update helps teams turn dashboards into clear, collaborative narratives…
Jun 12, 2025
Creative Optimization and Mintegral integration
Mintegral is now integrated into the Creative Optimization suite. You can easily access Mintegral creatives and performance data. This integration helps creative and user acquisition teams turn Mintegral creatives into…
May 28, 2025
Fraud Protection Studio: Re-engagement hijacking detection
A new addition to Fraud protection studio, allowing advertisers to to evaluate the impact of re-engagement detection without disrupting live campaigns. They may now tag detected fre-engagement raud without implementation…
May 27, 2025
Apple Ads SKAN data now available across all reports
Apple Ads SKAN data is now fully integrated into all AppsFlyer reporting, including SKAN dashboards, SSOT reports, APIs, and raw data. This update ensures unified measurement, improved attribution accuracy, and…
May 18, 2025
Date picker per widget in My Dashboards
My Dashboards now supports custom date ranges per widget, allowing deeper analysis across different timeframes in a single view. This unlocks clearer insights by letting you measure short-term engagement and…
May 14, 2025
Customize Data Locker Reports with Flexible Reporting
Data Locker customers now have full control over each individual report’s content and structure by selecting fields, applying filters, duplicating reports, and viewing schemas per report, improving clarity and relevance,…
May 14, 2025
New templates in My Dashboards
New templates are now live in My Dashboards, including Marketing Overview, Performance Analysis, and a new Activity View for high-level app monitoring. These templates help teams get insights faster with…
May 04, 2025
App detection evaluation
As part of the Fraud protection studio, you may now tag detected fraud on an app level without implementation. This lets evaluate possible impact without worrying whether detected fraud will…
Apr 28, 2025
Enhanced flexibility for SKAN and SSOT
We’ve introduced new updates to make SKAN & SSOT more flexible and accessible, especially for decode-mode users. SSOT now supports decode mode with API access to flags, dashboards, and DataLocker….
Apr 14, 2025
SKAN enhancements
We’re excited to introduce several powerful enhancements to our SKAN & SSOT solutions, designed to boost data clarity and streamline analytics. New features include SSOT Organic D7 Metrics for both…
Mar 31, 2025
Apple Ads View-Through attribution
View-through conversions for Apple Ads now available on AppsFlyer, expanding beyond previously available click-based attribution. Leveraging this feature, you can unlock new opportunities to boost paid conversions. To activate it,…
Mar 27, 2025
AppsFlyer and Naver Audiences integration
AppsFlyer Audiences now connects directly to Naver, enabling more precise targeting with predefined segments, real-time performance measurement, and automated audience syncing to streamline operations and eliminate manual uploads.
Feb 03, 2025
Unified Activity Dashboard
The Activity Dashboard is fully adopting the Unified view type, ensuring consistency across all metrics. Previously, some metrics like Sessions were based on UA, while others like Revenue were already…
Jan 29, 2025
Custom metrics in My Dashboards
Custom Metrics gives you the flexibility to define and analyze what matters most. Measure, analyze, and optimize with precision. Build custom metrics from scratch or use templates to streamline your…
Jan 22, 2025
Multiple metrics & new combo chart in “My Dashboards” beta
Identify trends faster in the “My Dashboards” beta with up to 10 metrics in a single chart. Compare performance across impressions, installs, and spend, or use the new combo chart…
Jan 22, 2025
Cost ETL extended cloud support
You can now get all your cost data that is more accurate with 15% less discrepancies by ingesting it directly with Cost ETL to Snowflake, BigQuery, Azure, Yandex Cloud, and…
Jan 20, 2025
Extended probabilistic modeling lookback window for PC, Console, and CTV apps
The lookback window for probabilistic modeling on PC, Console, and CTV apps has been extended from 24 hours to 7 days, enabling more accurate attribution for longer user journeys and…
Jan 14, 2025
Maximize ROAS with Meta’s ad revenue optimization
Meta now supports ad revenue-based optimization for Android apps, enabling you to target high-value users who generate significant in-app revenue. This update helps improve ROAS by focusing on users likely…
Jan 09, 2025
Preload referrer attribution with Samsung
AppsFlyer has partnered with Samsung to introduce preload referrer measurement, enabling brands to track the full funnel – from app preload to first launch – with complete measurement, LTV insights,…
Jan 06, 2025
Analytics AI Chat is now available to all “My Dashboards” beta clients
You can now analyze your marketing data effortlessly using natural language with the new AI chat feature in “My Dashboards” available to all beta users. This simplifies data exploration, speeds…
Jan 06, 2025
Sandbox attribution dashboard now supports total revenue metrics (beta)
The Sandbox Attribution Dashboard now supports total revenue metrics for in-app purchases, allowing you to measure not only app installs but also the revenue outcomes of your mobile ad campaigns….
Dec 23, 2024
Non-SKAN events in SSOT reports
SSOT now supports presenting in-app events and revenue metrics outside the SKAN conversion scheme, available in the SSOT dashboard and DataLocker. This enhancement provides a unified view of all events,…
Dec 11, 2024
Ad Revenue SDK API is now supported by all major SDK plugins
ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping,…
Dec 10, 2024
Amazon Ads: new SRN integration
AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This…
Dec 01, 2024
Keywords performance in My Dashboards beta
Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta…
Nov 06, 2024
SKAN conversion schema templates
Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your…
Nov 04, 2024
Creative Optimization: Reddit integration
Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%,…
Nov 04, 2024
SSOT reports through Data Locker
SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and…
Nov 04, 2024
Updated SDK integration: Tests Interface + flow for marketers
Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for:…
Oct 26, 2024
New ad revenue reports in Data Locker
Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue,…
Oct 15, 2024
CTV, Consoles, and PC apps in Overview dashboard
Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.
Oct 10, 2024
Complete iOS measurement now available for Meta
Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both…
Oct 01, 2024
Smart Banner auto forwarding click IDs
Smart Banners now automatically forward Meta and Google click IDs (gclid, gbraid, wbraid, fbclid) from incoming URLs to outgoing URLs, simplifying the process of sending postbacks for conversions that start…
Oct 01, 2024
Aggregated Sandbox attribution now available in Data Locker for ad networks
Sandbox attribution aggregated results are now available for ad networks, as AppsFlyer translates and decodes reports from the Android Privacy Sandbox Attribution API. This new Data Locker report allows ad…
Sep 25, 2024
AI “Investigate” page for Creative Optimization
The new “Investigate” view in Creative Optimization provides a comprehensive analysis of scene and text features within your creatives. This view offers aggregated data on feature appearances, showing their percentage…
Sep 25, 2024
AI text analysis for creatives now available in Creative Optimization
The new AI-powered capability allows Creative Optimization users to automatically extract text from videos and images, linking it directly to performance data. With a built-in text search bar, you can…
Sep 17, 2024
New ad revenue SDK API for AppsFlyer SDK Version 6.15
AppsFlyer new SDK version 6.15+, which now supports impression-level ad revenue through the new AdRevenue SDK API, is replacing the older ad revenue SDK connector effecting all ad revenue clients.
Sep 05, 2024
Sandbox beta release
The beta version of our first-to-market Sandbox attribution dashboard, based on the Attribution API, is now live. This dashboard enables customers to test and optimize their Android campaigns within the…
Aug 26, 2024
New metrics available in Overview dashboard
CTR, CPM, and CPC upper-funnel metrics can be added to Overview dashboard charts and tables. These calculated metrics allow you to understand the efficiency and cost-effectiveness of your ads and…
Aug 14, 2024
Creative Optimization: video views metrics
Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we…
Aug 07, 2024
Protect360 AI layer protection
Protect360 developed a new AI layer of protection bringing significant capabilities:
Aug 07, 2024
Validation rules product enhancements
Four new validation rules capabilities added for greater customization: 1. Bulk upload a single file with multiple values 2. Apply for future apps: avoid reconfiguring each time a new app…
Jul 28, 2024
Commerce Media Network measurement
AppsFlyer’s Data Core Platform (DCP) now enables measurement of commerce media campaigns across various platforms, providing cross-platform measurement for both onsite and offsite campaign performance. This capability empowers brands to…
Jul 09, 2024
Web campaigns to app measurement support using Google OCI + Meta CAPI
AppsFlyer now allows sending rich mobile measurement data to Meta via Conversions API for mobile applications. Additionally, it enables to measure web campaigns to not only convert web visitors into…
Jul 09, 2024
Google OCI – web campaigns for mobile app measurement support
AppsFlyer now allows sending rich mobile measurement data to Google Ads via the Google offline conversions API (OCI), based on a new integration (Google Ads Web AKA googleads_int) which is…
Jun 17, 2024
Advanced Aggregated Reports
With the click of a button, Advanced Aggregated Reports via Data Locker will allow you to access data freshness every 4 hours, with longer post-Install analysis for the most comprehensive…
Jun 09, 2024
Shareable views in Creative Optimization
Share your saved dashboard views to keep the team informed and aligned on the updated performance of creatives. The shared views are dynamic and reflect the business KPIs and the…
Jun 02, 2024
Cost import: new capabilities, new name
With Cost Import, formerly known as “Ad Spend Ingestion”, ROI360 users now have the ability not only to import cost data but also to correct data from API connections as…
Jun 02, 2024
User management API
Account admins can now efficiently execute various bulk actions through a dedicated API. This includes adding and deleting users, as well as retrieving user permission details. The API supports the…
May 21, 2024
Day 0 and Day 3 cohort metrics
Adding D0 and D3 cohort metrics to Creative Optimization, which include unique users, retention, ROAS, and revenue. This provides more granular cohort metrics for the first week after conversion, which…
May 20, 2024
Login to multiple accounts
This new feature allows you to log in to multiple AppsFlyer accounts using the same email address. With this solution, you no longer need to maintain multiple email domains or…
May 06, 2024
AppsFlyer Brands Directory for the Data Collaboration Platform
A unique opportunity for both retail media networks and brands to grow. AppsFlyer customers can opt-in to get priority introductions to commerce media networks., to seize the growth potential of…
May 01, 2024
Roku OneView unrestricted user-level attribution data via raw data reports
Clients who invest in CTV-to-mobile campaigns with Roku OneView can enjoy unrestricted raw data visibility within: Pull API; Raw data export page; Push API; Data Locker; in-app event postbacks; and…
Apr 30, 2024
Local timezone for new platforms on Overview dashboard
Starting April 20, the data for new platforms (CTV, Consoles, etc.) is displayed on Overview dashboard in your local timezone as defined on the app setting. This is another step…
Apr 24, 2024
SSOT: Day 7 in-app event metrics
Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously…
Apr 15, 2024
Data Collaboration Platform audience activation and commerce media enhancements
This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention,…
Apr 11, 2024
Creative Optimization: customizing Discovery creative cards
In the Discover tab, we’ve introduced a new feature that allows users to personalize metrics on asset cards. This enhancement includes AppsFlyer metrics, Partner metrics, In-App Events, and Custom metrics….
Apr 07, 2024
iOS SDK v6.14.0 with Privacy Manifest
An SDK containing AppsFlyer’s Privacy Manifest out-of-the-box including Apple’s Framework Signature for XCode helping app developers validate the integrated SDK was really issued by AppsFlyer.
Mar 28, 2024
Salesforce integration within AppsFlyer Data Collaboration Platform
With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences…
Mar 21, 2024
Unattributed ad revenue postbacks
ROI360 Advanced will enable unattributed ad revenue postbacks sharing with media partners for more precise campaign optimization and better results. This will allow your partners to incorporate learning from both…
Mar 19, 2024
Multi-account login with Primary and Switch functionality
The new login feature offers our users the convenience of accessing their primary account by default while enabling seamless transitions between accounts via a dropdown menu. With the ability to…
Mar 14, 2024
Creative Optimization: adding Snap metrics
Creative Optimization is being enhanced by incorporating Snap metrics, such as impressions, clicks, and cost reported by Snap. This addition expands coverage and the capacity to assess and compare creative…
Mar 07, 2024
Creative Optimization AI Discovery product enhancements
The Discovery tab will now incorporate custom dimensions, custom metrics, and in-app events metrics. While these metrics were previously accessible in the Overview tab, they will now also be available…
Mar 06, 2024
ROI360 support for Google Play Billing Library 6
ROI360 now supports Google’s Billing Library 6. This latest Android feature offers enhanced purchase and subscription management, improves error handling with new error codes, streamlines transaction processes, and boosts diagnostic…
Feb 29, 2024
Meta referrer (on device) install attribution for Android
Accounts advertising Android apps via Meta ads can now leverage the new Meta referrer attribution solution, on top of the existing Install attribution methods (SRN, GP referrer). This means it…
Feb 28, 2024
Leverage AI to generate insights within Data Clean Room
Harness the power of AI to generate insights from your data. Annihilate technical boundaries or arduous processes by seamlessly asking our AI Query Generator any question in free text and…
Feb 28, 2024
Text-based visual element search in Creative Optimization AI
By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of…
Feb 20, 2024
DV360: support for re-engagement attribution
Re-engagement attribution is supported for existing users in the Google Marketing Platform – Display & Video 360 (DV360) integration.
Feb 20, 2024
Raw data export and raw data pull API support for CTV, PC and console platforms
Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.
Feb 19, 2024
Google Ads offline conversion API for PC and console
This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In…
Feb 18, 2024
Adding new conditions to Protect360 Validation Rules
We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:
Feb 15, 2024
Remerge partner metrics added to Creative Optimization
Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost,…
Feb 14, 2024
Multi-app in the Overview dashboard
Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a…
Feb 08, 2024
Google DMA-ready SDK release
AppsFlyer is supporting the new Google EU consent policy with a new SDK release.
Feb 08, 2024
Login to multiple accounts
Users no longer need to maintain multiple email domains or feel disconnected between their accounts. This update is a significant step towards better user management and data privacy enhancement.
Feb 06, 2024
Adding carousel ads to Creative Optimization solution (for Meta only)
The capability to view carousel creative assets in both our Overview and Discovery tabs has been added. You can now extract and analyze carousel elements for greater insights into creative…
Jan 31, 2024
Conversion studio: SKAN 4.0 Conversion Value decrease
In SKAN 4 mode, you now have the ability to increase or decrease the conversion value (CV). By default, CV is set to increase. By enabling conversion values to decrease,…
Jan 31, 2024
Enriched Engagement Types Beta
The new Enriched Engagement Types beta was launched with selected clients, networks, and partners for greater insights, analytics, and attribution logic.
Jan 30, 2024
Bulk user management via API
This self-service functionality enables our customers to add users in bulk via an API call.
Jan 22, 2024
Data Clean Room system revamp
DCR measurement and activation solutions are now merged and accessible to our customers. Seamlessly utilize all capabilities available within the Data Collaboration Platform, for one user-friendly flow that enables privacy-centric…
Jan 22, 2024
Validation rules edit page upgrade
Check the upgraded validation rules edit page with a new and improved user experience, refined copy, and a smooth user flow.
Jan 14, 2024
Bulk QR code creation
AppsFlyer customers can now effortlessly create multiple QR codes paired with their link collections via the Bulk Links page, in just a few simple clicks.
Jan 09, 2024
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
The advertising landscape is at a turning point. To stay ahead of the game, marketers need to rapidly adapt to consumers’ privacy expectations and increased scrutiny from regulators. With fewer…
Jan 08, 2024
Enhanced user management in Data Locker
Up until now, only account admins in AppsFlyer could access Data Locker page and manage their connections, content, and configurations. With the new enhanced user management capabilities any team member can…
Jan 04, 2024
Unique users and local currency for new platforms in Overview dashboard
Advertisers of apps on new platforms (like CTV, Steam, Consoles, etc.) can now use the Overview dashboard to analyze their data with improved revenue and in-app events analytics capabilities like…
Dec 25, 2023
SSOT: Organic D2 data
Compare your iOS organic performance to paid metrics with SSOT, which now supports Organic D2 Revenue and In-app events metrics, providing precise insights by merging AF and SKAN data for…
Dec 20, 2023
SKAN 4.0 support for Google Ads
Explore the following enhancements now available across all SKAN reports for Google: Google.com mobile web Safari inventory representation in SKAN; 2nd and 3rd SKAN postback data; coarse conversion values. Switch to…
Dec 13, 2023
AppsFlyer’s new platform navigation
Revamping our navigation to provide a more user-friendly and easy experience. The new navigation also allows you to explore new AppsFlyer pages and products by value and Job to be…
Dec 10, 2023
SSOT data for ad networks
Ad networks can now access their customers’ Single Source of Truth (SSOT) view. SSOT eliminates duplicate installs and enables you and your customers to obtain an accurate overview of their…
Dec 05, 2023
Overview dashboard enhanced customization
Transform your Overview dashboard into a fully personalized dashboard tailored to your needs. With our enhanced customization features, you can effortlessly add new table widgets, fine-tune and resize existing ones,…
Nov 27, 2023
Protect360 dashboard now displays apps with organic-only traffic
You can now select apps with organic only traffic using the dropdown menu under Apps.The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and…
Nov 19, 2023
Data Clean Room: dynamic query release
Gain the flexibility to run real-time SQL queries on all data types, including custom sources or sources shared with your organization. Collaborate in a privacy-centric manner to generate insights on…
Nov 08, 2023
ROI360 supports Ad Revenue postbacks for TikTok
TikTok can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running TikTok campaigns and wish to better optimize their performance –…
Nov 07, 2023
Smart Banners: simplified remarketing configuration
A new dedicated Retargeting section within the Attribution settings of the Banner Group page.Clients can now easily enable retargeting and its relevant settings on the banner group.
Nov 05, 2023
Single Source of Truth for in-app conversions
Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion…
Nov 01, 2023
Data collaboration platform for audience activation
Enjoy rich tools for audience segmentation, designed for data collaboration between commerce media networks and advertisers. Utilizing our DCR, enjoy a trusted and privacy-centric environment to build percise segments for…
Oct 31, 2023
Meta CAPI (Conversion API) integration for PC and console apps
Optimize ad targeting, measure ad performance, and build custom audiences for retargeting by sending data about website and app events directly to Meta’s servers
Oct 29, 2023
Access Partner Marketplace directly in the AppsFlyer Platform
Access both the Partner Marketplace and Active Integrations pages directly in the AppsFlyer platform to maximize efficiency and ensure a smooth, consistent experience.
Oct 23, 2023
ROI360 support for Billing Library 5
Great news, ROI360 now supports Billing Library 5! This latest Android feature offers improved in-app billing experiences, including new billing models, payment methods, better security, and more. Upgrade from Billing…
Sep 27, 2023
Protect360 dashboard support for apps with organic-only traffic
You can now select apps with organic-only traffic using the dropdown menu under Apps. The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and…
Sep 27, 2023
Open DSR API supports deletion requests from CTV
To help customers ensure alignment with global privacy regulations, we enhanced our Open DSR API to facilitate the deletion of apps across the AppsFlyer platform
Sep 20, 2023
Smart Script supports Web Referrer mapping
AppsFlyer customers are now able to map the user’s visit web referrer to an outgoing OneLink URL parameter in Smart Script (version 2.7.0 and up).Web referrer is the address of…
Sep 19, 2023
Custom dimensions in the Overview dashboard
Create custom dimensions to tailor data grouping and viewing in the Overview dashboard. By capturing custom dimensions that align with your business goals, you can make more informed decisions.Want to…
Sep 13, 2023
Enhancements to Snapchat measurement
Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.
Aug 29, 2023
Revenue day 7 insights for in-app revenue
Apps that share their in-app revenue data with AppsFlyer can now get a day 7 revenue metrics all of their attribution sources.
Aug 24, 2023
SKAN GEO-modelling
Single Source of Truth customers can now easily identify the top-performing countries in their iOS campaigns. To get started, switch to the SSOT view and select either the GEO filter…
Aug 23, 2023
Privacy-control simplified for kids’ apps
Advertisers that add apps which cater to children receive guidance through our system to ensure they’ve enacted the appropriate privacy controls.
Aug 21, 2023
In-app behavior trends in Overview dashboard
The Overview dashboard now offers the capability to visualize users’ in-app behavior trends. Gain valuable insights into essential metrics such as Conversion Rate, eCPA, Number of Unique Users, and more…
Aug 17, 2023
Meta’s aggregate event measurement (AEM) for app installs
AppsFlyer customers are now able to use Meta’s aggregated event measurement (AEM) for app promotion campaigns.
Aug 10, 2023
Google Ads Parallel Tracking with OneLink
Use Google Ads web campaigns to create non-UAC web-based campaigns to attribute web conversions.
Aug 09, 2023
Advanced SEO Attribution Now Available
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search…
Aug 01, 2023
ROI360 supports Ad Revenue postbacks for Meta Ads
Meta Ads can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running Meta Ads campaigns and wish to better optimize their…
Jul 30, 2023
eCPA data in Cohort dashboard
You can now access the eCPA data for specific in-app events in the cohort table. eCPA enables you to get actionable insights into the cost efficiency of your UA efforts…
Jul 25, 2023
Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search…
Jul 23, 2023
SKAN Overview currency customization
SKAN Overview users can now easily modify the dashboard currency between USD or the app-specific local currency display.
Jul 11, 2023
Smart Banners: new creative types
A doubled Smart Banner creative types offering via oOneLink Creative Editor, with 4 additional creative templates allowing AppsFlyer customers more creativity and freedom in their creation experience.
Jul 05, 2023
Self-serve link discovery
By providing a link URL, customers can explore and uncover all the necessary link details and information required for:–Troubleshooting and understanding link functionalities–Confirming link details for publishing in a campaign–Exposing…
Jul 03, 2023
Single Source of Truth dashboard currency customization
AppsFlyer customers enjoy seeing one reality in iOS – merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency…
Jun 22, 2023
Smart Script QR Code Customization is now available in version 2.6
Smart Scripts just got smarter with our latest update, which now includes QR code customization allowing you to create branded QR codes using your company’s center logo and color! Create…
Jun 21, 2023
AppsFlyer support for Meta’s aggregate event measurement (AEM) for remarketingg
AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy preserving manner. This feature leverages AppsFlyer’s deeplink attribution capabilities to perform full and accurate attribution…
Jun 19, 2023
Conversion value mapping for multiple apps
You can now update the conversion value mapping for all your apps at once and save time with the new SKAN Conversion Studio API.
Jun 14, 2023
Launch of AppsFlyer’s notification center
Our new notification center is up and will make sure you stay informed and empowered with timely notifications regarding account changes, feature releases, and industry insights. The Notification Center ensures…
May 25, 2023
Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
May 24, 2023
Account management center update
Introducing our new and advanced all-new Account Management center! “My Plan,” “Payments & Invoices,” and “Billing Details,” pages have now a new and improved design and functions. The new pages,…
May 23, 2023
Revenue Recommendations for in-app revenue
Customers who monitor their in-app revenue now have access to Revenue Recommendations. Tailored recommendations help optimize your conversion value schema for accurate reporting and actionable insights, maximizing your app’s earning…
May 23, 2023
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Game studios are like runners in runner games. Fast moving, always looking to stay ahead and outrun the competition. Particularly when it comes to driving revenue. And when cash is…
May 17, 2023
Data Clean room collaboration with Braze and Start.io in Beta
Harness the power of Braze to analyze campaign success through user engagement with owned media channels like emails, push notifications, and in-app messages, or enrich your insights with third-party data…
May 15, 2023
Smart Script QR code customization 2.6 new version update
Smart Script just got smarter with the latest 2.6 version update, which now includes QR code customization tailored to the customer brand, allowing users to create branded QR codes using…
May 14, 2023
Bulk links with new edit feature
AppsFlyer customers can now effortlessly edit a collection of links via the Bulk Links management page, saving a significant amount of time and effort.
May 08, 2023
Overview dashboard enhancements
The overview dashboard now gives you the freedom to view data in either UTC timezone and USD currency or the app-specific timezone and local currency.
May 07, 2023
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboard AppsFlyer uses existing revenue data to model…
May 03, 2023
Smart Script 2.5.0: URL parameters availability during internal website navigation
In the new Smart Script version 2.5.0 – Incoming URL parameters are stored for the duration of the browsing session and applied to the outgoing parameters of the Smart Script…
May 03, 2023
Shareable views
Break down communication barriers and easily exchange real-time insights by sharing your saved views with other team members.
May 01, 2023
Enhancements to iOS re-engagement measurement with Google’s gbraid
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
Apr 24, 2023
SKAN 4.0 Decode mode
Customers who use the decode mode can now switch to SKAN 4.0 by uploading a CSV file that contains their updated conversion value mapping to SKAN Conversion Studio.
Apr 19, 2023
New bulk links management page
A dedicated page offering management capabilities for bulk-created links in one place. Before this feature, generating and managing bulk links took place outside of AppsFlyer HQ.
Apr 18, 2023
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Apr 10, 2023
New active integrations page in the Partner Marketplace
Manage any existing integrations, search within your active partners, and create new integrations for partners in the Active Integrations page, which is now located within the Partner Marketplace for a…
Apr 04, 2023
Incrementality experiments alerts
Identify and understand any issue that could compromise the integrity and accuracy of your experiment results and remediate with suggested actions to address them and ensure precise experiment results.
Apr 03, 2023
LockWindow for SKAN 4.0 in Conversion Studio
Customers who are using the SKAN 4.0 mode in Conversion Studio now have the ability to lock the conversion window based on time or coarse conversion value.
Apr 03, 2023
New media partners validation period
New partners invited to AppsFlyer undergo a validation period where their traffic quality is rigorously evaluated before they become available to all advertisers in the Partner Marketplace. During this period,…
Mar 30, 2023
AppsFlyer’s Privo certification
Our solutions for kids/mixed audience apps are certified to enable all apps to be compliant with relevant privacy laws
Mar 20, 2023
Meta’s view-through re-engagement measurement
Advertisers are able to measure view-through re-engagement conversions as well as their click-based re-engagement conversions, with Meta via AppsFlyer!
Mar 15, 2023
Open DSR API enhancements
The Open DSR API was enhanced to support and streamline security requests shared between third-party measurement
Mar 13, 2023
Smart Script generator – new capabilities
Smart Script Management allows users to save precious setup time by easily managing versions for different apps or websites.
Mar 08, 2023
Launch of ROI360 solution
we’re excited to announce the availability of ROI360, AppsFlyer’s solution for complete, accurate and fresh ROI measurement. With ROI360, brands can gain a comprehensive view of their campaign performance while…
Feb 21, 2023
Cohorts granularity improvement
You can now gain deeper insights into how users behave in your app overtime by grouping cohorts into weekly or monthly granularity.
Feb 16, 2023
Cross-platform equal attribution priority
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers…
Feb 14, 2023
Overview dashboard enhancements
The Overview dashboard has new & exciting updates for you to check out: * In addition to pie, bar and line charts you can now add and remove KPIs from…
Feb 09, 2023
Suggested Audiences
Getting started with audience segmentation can be difficult. Now you can easily create segments by choosing from a curated list of audiences based on best practices for UA and remarketing,…
Jan 19, 2023
SKAN 4.0
We’re happy to announce that we’ve just updated Conversion Studio with the latest SKAN 4.0 capabilities.To view SKAN 4.0 data in SKAN Overview, step inside Conversion Studio to change your…
Jan 17, 2023
Ad Revenue from Custom Mediation and Direct Monetization Networks
Increase product coverage by collecting impression-level ad revenue data when integrating directly with ad networks which are not mediated, when the mediation solution is homebrewed or when the mediation provider…
Jan 16, 2023
AppsFlyer Partner Marketplace
Discover new media sources and platforms that specialize in your vertical. Learn about their services and performance, contact them, and integrate with them directly from the Partner Marketplace.
Jan 16, 2023
Smart banner performance tab
The Smart Banner performance tab provides advertisers the capability to test, compare and optimize the performance of their banner creatives in one interface.
Jan 16, 2023
Single Source of Truth: D7 revenue metric
LTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.
Jan 11, 2023
Automated incrementality experiments
Understand the true incremental impact of your remarketing campaigns, at scale, with the ease of flipping on a switch. We’ve simplified the previous multi-step Incrementality experiment setup process to a…
Sep 07, 2021
Conversion Studio: Fine-tune SKAN post-install measurement with the ultimate conversion value mapping tool
Mastering SKAdNetwork and conversion values is a nightmare. There, we’ve said what everyone is already thinking. When SKAN was (re-)introduced last summer, an entire industry was forced to “relearn” a…
