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Privacy at AppsFlyer

The highest privacy standard in the industry

We are committed to providing you full transparency and control over your users’ personal data. From specific industry regulations to international data privacy standards we don’t just lead the industry in privacy standards, we help define it.

Learn more about how data is managed by AppsFlyer
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Privacy - beyond GDPR and CCPA

Beyond GDPR and CCPA

We welcome a world that is more private. We have invested significant resources into providing diligent compliance across all of our solutions and teams. Our mission, and responsibility, is to not only provide a fully-compliant product to our customers, but to help them ensure their own compliance as well.

Privacy: Minimizing Personal Identifiable Information (PII)

Minimizing Personal Identifiable Information (PII)

We’ve implemented technical and organizational measures to ensure that, by default, only the personal data necessary for each specific purpose of the service is processed in strict accordance with our customers’ instructions and configurations.

Privact: Data subject request management

Data subject request management

We have developed a comprehensive range of APIs and tools to help our customers build a fully compliant stack. By adopting our tools, brands can address data subject requests across their partner ecosystems, in near real-time. Adhering to the GDPR and CCPA Right of Deletion, our APIs help organizations globally take another step toward compliance.

  • The right to erasure
  • The right to access
  • The right to data portability
  • The right to rectification

Enabling HIPAA compliance

For apps that frequently handle sensitive personal information or protect health information (PHI), it’s important to work with a company that takes a privacy by design approach to keep your data safe. We let you decide which data you share and with whom, while maintaining the strictest standards for compliance across every global market, including HIPAA.

Read our full privacy policy

Frequently asked questions

How does AppsFlyer handle the data it receives when customers use AppsFlyer?

We are committed to providing customers and end users with complete transparency in relation to our privacy practices and to protecting customer data. We use the data we receive to provide services to our customers as more completely described in our Services Privacy Policy. Furthermore, we implement stringent security and organizational measures including those described here to protect your data.

How does AppsFlyer help its customers with CCPA compliance?

To help our customers ensure compliance with the CCPA, we are committed to: 1. Acting only as a service provider for our customers and processing the data only for the stated business purposes 2. Never selling or disclosing any personal information received from our customers 3. Being fully transparent with our customers 4. Supporting customer opt-in and opt-out requirements 5. Ensuring appropriate agreements are in place with our customers 6. Having appropriate technical and organizational measures in place to protect our customer data.

What information does the CCPA apply to?

Personal information of Consumers (i.e. California residents), where the term “personal information” is defined broadly. Some examples for personal information are specified, and these include IP addresses, email addresses, geolocation data, browsing and search history, to name a few. Therefore, data you collect through your use of AppsFlyer may be deemed Personal Data under the CCPA.

Does AppsFlyer have a Data Processing Agreement to cover GDPR requirements?

Yes, you may download our DPA.

What information does the GDPR apply to?

The GDPR applies to Personal Data. However, Personal Data is broadly defined and includes identifiers such as IP address, cookies, and device IDs. Therefore, under such definition data collected by you through your use of AppsFlyer may be deemed Personal Data under the GDPR.

Ready to start making good choices?