Scale campaigns that drive high LTV subscribers
Connect marketing spend to subscriber value across mobile, web, and CTV. Gain insight into which campaigns bring users who convert, stay active, and renew, so you can scale what actually works.
1 in 3 Fortune 500 companies use AppsFlyer
Built for health and fitness apps scaling growth
“We have managed to grow our user base over 100% while also lowering our acquisition costs.”
Measure, engage and monetize. All from one platform.
Measure app marketing performance with unrivalled attribution accuracy. Maintain complete visibility while staying privacy-compliant through SKAN and beyond.
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Gain complete visibility into user journeys with unified LTV measurement across mobile, wearables, web, and more.
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Enhance health and fitness ad performance with AI-powered creative analytics that identify winning wellness messaging, workout imagery, and seasonal campaigns for maximum subscription impact.
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Connect marketing spend to actual subscription revenue. See true ROAS by channel to invest confidently in campaigns that drive profitable growth.
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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.
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Create seamless experiences with deep linking technology that directs users from campaigns to specific workouts, nutrition plans, or subscription offers, enhancing conversion rates and user engagement.
Learn moreThe global leader in marketing measurement, analytics and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
Meet health and fitness industry data requirements with AppsFlyer's privacy-first infrastructure that ensures sensitive health data security and regulatory compliance while providing accurate cross-platform wellness app attribution.
Frequently asked questions
AppsFlyer calculates net revenue after store commissions, taxes, refunds, and family sharing. You see exactly what you earned from each channel after all deductions, not inflated gross revenue numbers.
Cross-platform measurement connects mobile installs to web purchases using Customer Unique ID (CUID) technology. You see which mobile campaigns drove web subscriptions and calculate true CAC per paying subscriber, not just cost per install.
Measure installs, purchases, subscriptions, and custom events across mobile, web, CTV, and PC & console. Connect all metrics back to acquisition source to measure true CAC and LTV by campaign and channel.
AppsFlyer automatically accounts for free trials, refunds, family plan sharing, and app store commissions. You see real profit per channel instead of gross revenue, so you optimize spend based on what actually reaches your business.
Most teams implement within days using SDK integration. Pre-built integrations with major ad networks eliminate custom development while ensuring accurate measurement across all your marketing channels.
Pre-built integrations with major marketing platforms, ESPs, and analytics tools. Connect with Google, Meta, TikTok, and hundreds of partners to sync audiences, measure campaigns, and export data for unified performance reporting.
Complete your marketing stack
Hit your CAC and LTV goals with AppsFlyer’s measurement, engagement and first-party data solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
