Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s deep linking and engagement features for free, for life.

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

Premium features include API access, Protect360 – Fraud Protection Suite, Audiences – Audience Segmentation, Data Locker, and more.

We accept all major credit cards, PayPal and (in select countries) direct debit.