AppsFlyer and Roku Partner for Omnichannel Campaign Capabilities to Drive Performance at Scale
The collaboration gives marketers real-time optimization and cross-channel attribution from CTV to mobile
SAN FRANCISCO, September 30, 2025 – Today, AppsFlyer, the global leader in marketing measurement, announced the launch of its Self-Reporting Network (SRN) integration with Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*. The collaboration enables advertisers to measure, optimize, and scale their streaming campaigns across the Roku platform with greater precision and transparency.
The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements such as the Roku Home Screen and search, and in-stream video ads across The Roku Channel. With Roku’s unmatched scale and AppsFlyer’s deep measurement capabilities, marketers can gain a holistic view of conversions and business outcomes driven by Roku campaigns across CTV and mobile.
Advertisers can unlock real-time campaign optimization across TV and mobile, ensuring campaigns continuously improve based on actual performance signals. This connection ensures that attribution data from Roku is available directly with AppsFlyer dashboards, allowing marketers to see how streaming campaigns drive app installs, in-app activity, and long-term customer value. Combined with AppsFlyer’s measurement and optimization capabilities, advertisers can now unlock dynamic campaign improvements across TV and mobile, maximizing the return on their CTV investments by directly tying Roku Ads exposure to mobile app performance.
“Today’s consumers move fluidly across TV, mobile, and digital touchpoints, but marketers have struggled to connect the dots across channels to the broader user journey,” said Alex Yip, Director of Product Strategy at AppsFlyer. “With AppsFlyer and Roku’s partnership, marketers can achieve multi-touch attribution and cross-channel performance, helping them to prove ROI across every channel, from CTV to mobile and beyond.”
With Roku reaching over 90 million streaming households globally, this partnership empowers advertisers to confidently invest in streaming campaigns while measuring impact with trusted, industry-leading methodologies.
“We see marketers running to CTV as the next great performance channel, but they expect similar transparency, control, and measurable outcomes they get from mobile,” said Peter Hamilton, Head of Ad Innovation at Roku. “This AppsFlyer integration was among the most requested by mobile apps and games, and with it, I’m excited to see how marketers take performance in CTV to the next level.”
For more information about the AppsFlyer–Roku integration, please click here.
*By hours streamed (Hypothesis Group: Dec 2024)
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
