Press releases

From product updates to funding announcements find out what we’ve been up lately, and over the years

Jul 15, 2024

New AppsFlyer Report Shows Uplift for eCommerce Apps as Consumer Purchasing and Marketing Spend Experience Significant Global Growth

Jun 17, 2024

AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms

Jun 16, 2024

AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization

Jun 06, 2024

AppsFlyer Announces Data Collaboration Partnership with

May 15, 2024

Exploring the Ad Creative Landscape in the Era of AI: AppsFlyer’s Comprehensive Report Reveals Key Industry Patterns

May 13, 2024

Watch. Bet. Share: AppsFlyer Analysis Reveals When to Captivate TV Viewers on Their Second Screen during Eurovision Song Contest

May 02, 2024

AppsFlyer Data Reveals Increase in User Opt-In Rates and Ad Spend on iOS Three Years After Apple’s App Tracking Transparency

Apr 24, 2024

AppsFlyer Research Reveals ‘Ramadan Effect’: Surge in Middle East Mobile App Downloads and Purchases

Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Data Enrichment on Salesforce AppExchange

Mar 26, 2024

AppsFlyer Announces Salesforce to AppsFlyer | Audience Activation on Salesforce AppExchange

Jan 24, 2024

AppsFlyer Partners with MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study

Jan 09, 2024

AppsFlyer Launches New AI Solution to Enhance Creative Process and Performance of Marketing Campaigns

Dec 12, 2023

AppsFlyer announces Data Clean Room partnership with Techsalerator

Dec 05, 2023

AppsFlyer acquires oolo to transform AI-driven decision-making for marketing, growth and monetization teams

Nov 29, 2023

AppsFlyer achieves new AWS Advertising and Marketing Technology Competency

Nov 15, 2023

AppsFlyer’s 16th Performance Index finds economic downturn caused declines in app install ad spend budgets

Nov 08, 2023

AppsFlyer acquires gaming and apps data analytics company devtodev to expand the premier growth platform for marketing teams

Sep 20, 2023

AppsFlyer announces Data Clean Room partnership with Evorra

Aug 16, 2023

AppsFlyer Launches Dynamic Query Engine for its Data Clean Room

Aug 08, 2023

AppsFlyer named to the Forbes Cloud 100 list for third time

Jul 19, 2023

AppsFlyer announces new Partner Program

Jul 18, 2023

New AppsFlyer report reveals eCommerce app industry’s resilience as marketing spend for attracting new shoppers to apps approaches $5 billion 

Jun 20, 2023

AppsFlyer launches Privacy Sandbox on Android for the mobile market

May 23, 2023

AppsFlyer launches new PC and Console Measurement Solution for gaming companies to expand beyond mobile

May 09, 2023

AppsFlyer’s Data Clean Room wins Marketing Digital Innovation Award by Ventana Research

May 08, 2023

AppsFlyer unveils measurement, analytics and Data Clean Room support for ChatGPT and Bard plugins

May 01, 2023

AppsFlyer announces Data Clean Room integration with Snowflake Marketplace

Mar 21, 2023

AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers

Mar 14, 2023

AppsFlyer taps leading Anti-Fraud expert Andreas Naumann amid rise of mobile fraud

Mar 09, 2023

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report

Dec 07, 2021

AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud

Nov 16, 2021

AppsFlyer survey reveals majority of enterprises are mobile-first as over 40% of total sales are now exclusively through mobile apps

Oct 19, 2021

AppsFlyer launches SKAdNetwork ranking for the new privacy era in latest Performance Index

Oct 05, 2021

AppsFlyer report finds 55% surge in consumer spend in eCommerce apps leading into the 2021 Holiday Season

Sep 09, 2021

AppsFlyer launches Conversion Studio to enable single source mapping for SKAdNetwork post-install measurement

Jun 09, 2021

FinTech marketers invested $3B on user acquisition in 2020 according to AppsFlyer

Apr 14, 2021

AppsFlyer white paper reveals measurement solutions are table stakes as advertisers remain concerned about compliance with privacy protection laws and regulations

Mar 25, 2021

AppsFlyer’s latest Performance Index shows Google leads in scale, while Facebook dominates quality

Mar 25, 2021

AppsFlyer and MMA surveys find disconnect between how smartphone owners and marketers think of data use and privacy

Mar 17, 2021

AppsFlyer and MMA survey finds smartphone owners highly concerned about marketers’ use of their data

Feb 11, 2021

AppsFlyer announces Predictive Analytics product for SKAdNetwork as part of SK360, its comprehensive SKAdNetwork suite

Feb 09, 2021

AppsFlyer ranked #1 best marketing product by G2

Jan 24, 2021

AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation launch a technological program to make the museum accessible to all online

Nov 24, 2020

AppsFlyer exceeds $200 million in ARR and sets its sights on shaping the future of the marketing tech stack

Nov 11, 2020

AppsFlyer report shows major growth for mobile gaming sector as demand for gaming apps soars 45% in 2020

Oct 29, 2020

AppsFlyer launches first global attribution solution for Apple’s App Clips

Oct 28, 2020

AppsFlyer and MMA survey finds marketers becoming increasingly familiar with IDFA protocol as 56% anticipate negative impact

Oct 21, 2020

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns

Oct 14, 2020

Facebook hits #1 position in mobile app advertising, according to AppsFlyer’s latest Performance Index

Oct 06, 2020

AppsFlyer announces its advanced deep linking solution, OneLink, now available on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Sep 16, 2020

AppsFlyer prepares marketers for upcoming holiday season as eCommerce app usage rises 25% globally

Sep 16, 2020

AppsFlyer named to the Forbes Cloud 100 for the second year in a row

Sep 10, 2020

AppsFlyer launches Xpend to provide marketers accurate cost data at scale in one holistic platform

Sep 03, 2020

AppsFlyer rolls out SKAdNetwork readiness suite for iOS 14, empowering app developers to take full control over their data

Jul 28, 2020

AppsFlyer report finds global financial exposure to app install ad fraud drops 30% to $1.6 billion

Jun 11, 2020

Remarketing fuels 35% of app marketing conversions according to a new report by AppsFlyer

Jun 09, 2020

AppsFlyer launches Zero, its free-for-life software and APIs to help brands tap into their owned media

Jun 02, 2020

Facebook Audience Network and AppsFlyer launch first-to-market campaign-level in-app advertising measurement

May 21, 2020

AppsFlyer integrates with industry’s leading campaign management platforms to streamline marketing workflows

Apr 21, 2020

Finance apps see 90% increase in install market share worldwide according to AppsFlyer

Apr 02, 2020

AppsFlyer taps performance-driven executive, Mar Brandt, to lead North America sales

Mar 31, 2020

Google reigns supreme: Becomes #1 player in mobile app advertising according to AppsFlyer Performance Index

Feb 16, 2020

Putting people first, AppsFlyer cancels its MWC 2020 attendance

Jan 21, 2020

AppsFlyer raises $210 million, positioning attribution at the core of the marketing tech stack

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