App marketing metrics comparison
Find out how your mobile app campaigns are performing compared to your competitors with the industry’s most comprehensive benchmarking data
Return on ad spend (ROAS) VS View-through rate (VTR)
• Good indicator of overall campaign performance
• Guides decisions on budgets, channels, and creatives
• Provides a snapshot for simple reporting
• Shows high-level engagement wtih your video
• Indicates how many users have seen your full message, including call to action
• Tells you where users are dropping out, so you can refine your video for better engagement
• Test and optimize your creatives, channels, and landing page
• Lower your ad cost by improving your quality score and using smarter bidding strategies
• Re-engage high-value users
• Analyze user behavior and look to optimize campaigns based on predictive analytics
• Optimize ad placement to ensure you’re reaching the most relevant audience
• Keep video ads brief – no more than a minute, and ideally nearer 30 seconds
• Ensure your video loads fast and grabs attention in the first few seconds
