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A plan for every marketing budget

Whether your app has millions of customers, or you’re looking to land your first thousand, we have the right plan for you – start now or try for free, no credit card required

Zero

Create better user journeys and land your first installs with zero budget

Free for life

Start now

Includes:

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
  • And more! See full comparison below

Growth

Accelerate growth with deep insights into campaign performance

6¢ / conversion

Try for free

Everything in Zero, plus:

  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
  • And more! See full comparison below

Enterprise

Maximize ROI with a true view of your marketing activities

Custom pricing

Book a demo

Everything in Growth, plus:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API*
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
  • And more! See full comparison below

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

Compare plans

Want to know which plan is right for you? Here are all the details.

Compare plans

Zero

Growth

Enterprise

Attribution

Mobile attribution
Real-time mobile measurement and reportingIncludes measurements of and reporting on clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
Multi-touch attribution
Configurable, rich in-app eventsMeasurement of configurable post-install events and attribution to their respective media sources
Configurable lookback windowsIncludes configuration of click and view-through lookback windows
Customizable targeting validation rulesIncludes customization by campaign name, device type, Geo, OS version, and more
Partner API & data management
Support for domestic ChinaIncludes exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
People-based attribution
Real-time cross-device and web attribution
+ Add-on
Web-to-app journeys and KPIsIncludes measurement of website visits and conversions, mobile clicks and impressions, in-app conversions, revenue, and more
+ Add-on
Conversion path visualization
+ Add-on
TV & OTT attribution
TV attribution
+ Add-on
OTT attribution
+ Add-on
Ad revenue
Exclusive Facebook IAA campaign-level ROAS measurement
+ Add-on
Distinction between in-app purchases and ad revenue
+ Add-on
User-level ad revenue attribution API
SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S API integration)

Cost aggregation

Basic ad spend reporting
Real-time ad spend aggregation and reporting
+ Add-on
CSV uploads
+ Add-on
Data corrections
+ Add-on
Retargeting cost data
+ Add-on
Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more
+ Add-on

Marketing analytics

Cohort and retention reports
Customizable dashboards
Activity dashboard
Real-time LTV analytics
Customizable campaign performance alerts
Pivot reports
+ Add-on
Retargeting analytics and campaign LTV
AppsFlyer mobile app
Advanced analytics & APIs
Programmatic cohort analytics API
+ Add-on
Aggregated data API
+ Add-on
Data report export

Customer experience and engagement suite

Customer experience
Custom redirectionPlatform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short linksShort clean links for placement in SMS, push notifications and anywhere the link is visible
Branded linksA custom domain / URL of your choice for your campaigns (i.e. click.yourbrand.com)
Support for Domestic ChinaIncludes support for Chinese devices and social media channels
Deferred deep linking
Engagement
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day
+ Add-on

Audience segmentation

Custom audiencesIncludes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
+ Add-on
Exclusion lists
+ Add-on
A/B split testing
+ Add-on
Incrementality measurement
+ Add-on
Audience size and overlap visualization
+ Add-on
Dynamic sync with 45+ API partnersIncludes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
+ Add-on
Audience ingestion through CSV/API
+ Add-on

Fraud protection

Basic fraud protection
Advanced fraud protection (Protect360™)Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
+ Add-on
Advanced behavioral biometricsIncludes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
+ Add-on
Bayesian networks
+ Add-on
Post-attribution protection
+ Add-on
Advanced anomaly detection
+ Add-on
In-app event and CPA fraud protectionIncludes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
+ Add-on
Fraud validation rulesIncludes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
+ Add-on
Professional fraud analysis

Raw Data and APIs

Push API
+ Add-on
Pull API
+ Add-on
Data LockerStorage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
+ Add-on
Data report exports
+ Add-on

Integrations

Media partners
Direct publishers & SRNsIncludes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
Ad networksIncludes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
Domestic China ad networksIncludes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
Marketing partnersIncludes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
DSPs (Demand-side platforms)Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
Remarketing networksIncludes Criteo, Remerge, Jampp, Adikteev, and more
Tech partners
ESPs (Email service providers)Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platformsIncludes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
Campaign management platformsIncludes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
Customer engagement platformsIncludes Braze, Leanplum, Airship, Iterable, and more
Marketing cloud platformsIncludes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
Product analytics platformsIncludes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
Affiliate marketing and platformsIncludes Tune, Everflow, Button, Impact, and more
TV & OTT attribution platformsIncludes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
Agencies
AppsFlyer solutions partnersIncludes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more

Compliance and security

Compliance
SSAE16 SOC2
ePrivacy
TRUSTe
ISO 27001, 27017, 27018, 27032
CSA STAR
EU-US, Swiss-US Privacy Shield
GDPR & CCPA compliance
OpenGDPR (consent management) API
GDPR & CCPA opt-out capabilities
Enhanced access
2-factor-authentication (2FA)
Login and password management
Single sign-on (SSO)
Roles and custom user permissions
Audit log
Successful and failed login logs
API usage logs

Support and services

Self-service help center
Email support
Phone support
Dedicated Slack channel
Dedicated Customer Success Manager
Migration & onboarding support
Advanced online & onsite training access
Support SLA
Custom

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