Product Updates

With just one step, you can now sync your AppsFlyer Audiences directly to Kakao, enabling laser-sharp segmentation and empowering you to scale retargeting campaigns with precision. This integration helps you deliver personalized ads, identify high-performing segments, optimize budget allocation and improve efficiency with automation, and access to up to three years of audience data.

For ROI360 customers, we’ve launched a new Stores Revenue onboarding flow for purchases and subscriptions featuring a clear UI, smart resume capability, a pre-filled developer handoff template, with easy instructions and automations helping you shorten onboarding time to measure revenue in the most accurate way!

We’ve launched MCP Server, an AI-powered orchestration layer that seamlessly connects AppsFlyer’s APIs with your preferred LLMs, empowering marketers to analyze and optimize real-time campaign data via automated queriesgiving you full control over your marketing stack- no code needed.

AppsFlyer customers using the Creative Optimization solution can now automatically import all their creative data from X Ads into Creative Optimization, enabling seamless AI-based performance and content analysis. With granular creative insights and comprehensive performance data, you can confidently identify the elements driving ad success on X — and maximize the impact of your ad […]

My Dashboards is now your default view, replacing the legacy Overview. Start with the enhanced Marketing Overview featuring Ext Widgets, Heat Maps, and upcoming weekly/monthly granularity. It unifies Activity, LTV, Cohort, SKAN, and SSOT into one customizable view for faster insights and easier reporting. Legacy Overview is still accessible.

Protect360’s Fraud Protection Studio now features a card for detecting fraud based on in-app event behavior and install anomalies. In tagged mode, it reveals advanced schemes like bots mimicking real users—without enforcing results—so clients can assess accuracy first. Detection is rule-based for clarity and can be enforced retroactively or in real time when ready.

AppsFlyer’s Advanced SRN integration with X Ads is now live and auto-enabled, delivering full iOS measurement and attribution making AppsFlyer the only MMP to support this on X. With deterministic or PMOD methods, it enables real-time insights, re-attribution, and breakdowns by adset, geo, and creative, improving visibility, optimization, and decision-making while staying privacy-first.

Our first Raw Engagement Report in Data Locker is now live! It combines clicks and impressions into one unified report—no stitching needed. Fields are typed, validated, and clearly renamed (e.g., af_ad → ad_name), making the data easier to use, AI-ready, and a key step toward clean, accurate, and reliable analytics for our customers.

To prevent upload errors and ensure smoother campaign delivery, the Audiences product now blocks duplicate partner connections and disallows special characters in audience names. Users can’t save a connection with already-used credentials, and unsupported characters will trigger a clear error message. These validations help avoid disruptions and ensure audience updates run smoothly.

Meta advertisers can now opt in to the new AMM program to access non-aggregated, device-level analytics. This update brings back granular mobile attribution data previously limited by privacy rules directly in AppsFlyer dashboards and exports, with familiar metrics now shown per event and device.