Protect your budget from ad fraud
Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer’s AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.
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Built for teams fighting fraud at scale
Block fraud without blocking growth
Detect and block fake installs, bots, and click farms in real time. Apply stricter rules to new sources and flexible protection to trusted partners, improving ROAS while maintaining scale and growth momentum.
Protect budgets before and after attribution
Stop fraud in real time and catch what slips through post-attribution. Protect test budgets on new networks, identify fraudulent installs retroactively, and reclaim wasted spend through partner reconciliation with full transparency.
Get transparent insights to hold partners accountable
Detect and block fake installs, bots, and click farms in real time. Apply stricter rules to new sources and flexible protection to trusted partners, improving ROAS while maintaining scale and growth momentum.
Everything you need to fight fraud at scale
Analyze millions of signals in real time with a continuously learning AI engine. Detect and block fraud faster and with more accuracy.
Customize fraud defense with flexible enforcement. Choose when to implement or tag detected fraud to align protection with business objectives.
Define custom logic to block or allow installs and in-app events based on sequences or campaign conditions for precise fraud prevention.
Identify fraudulent installs and events even after attribution. Reclaim wasted spend and recover partner payouts with full transparency.
Leverage AI to uncover anomalies, spot emerging risks, and generate insights and recommendations for campaign optimization.
“AppsFlyer’s fraud protection has completely changed the way we approach user acquisition. With fraud under control, we can now scale with confidence.”
“With Series-of-Events, we moved from reacting to fraud to preventing it. It’s a game-changer for our UA efforts.”
״Instead of reacting to fraud, we’re able to proactively manage our partners and optimize acquisition.״
“Your choice of provider for blocking fraud needs to be a solution recognized by the market as the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.”
“Having so much of our fraud activity automated means we have more time to spend on actually optimizing our campaigns. It also means less time and effort tweaking our internal BI system because we have much more reliable data.”
Frequently asked questions about fraud protection
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