After the sharp decline in app marketing budgets in the first half of 2023, 2024 marks a return to growth as the economy recovers. In fact, budgets increased 18% year-over-year, with 60% of the top 20 media sources experiencing gains.

However, stark differences were seen in gaming and non-gaming budgets this year, with the latter driving significantly more media investments.

To help marketers enjoy the fruits of a recovering economy, the 17th AppsFlyer Performance Index, which has been ranking the best media sources in mobile advertising since 2015, ranked 90 media sources by analyzing 13.5 billion non-organic installs of 35,000 apps during the first half of 2024. 

What’s inside?

• New! Filter by media source
• iOS SSOT Index based on our Single Source of Truth solution for the complex iOS measurement reality 
• User acquisition and remarketing rankings for Android and iOS, covering up to 22 categories in 11 regions
• Performance and volume rankings for Google, Meta, Apple, TikTok, Unity, ironSource, and many others