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753 results for "App marketing"

Customer stories

Driving app growth through personalized campaigns at scale

The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.

Blog

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.

Blog

Level Up: Cracking the code to PC game marketing in 2023

Master 2023's PC game marketing trends with this insightful blog post, covering Steam strategies, UA channels, and performance measurement.

Blog

How to map a successful app user journey in 8 easy steps

Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.

Blog

Why a new game classification in the app stores is in order

Read up on why the current taxonomy that classifies mobile games in app stores needs an update and some ways to get it right.

Blog

Alternative traffic sources for fintech mobile apps you need to know about in 2023

Fintech apps are on fire (& so is the competition). Check our list of alternative ad channels that could help to optimize your fintech app’s campaigns.

Customer stories

Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story

Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.

Blog

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.

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