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Blog

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.

Product news

Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution

Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.

Blog

What is the Protected Audience API and does it change remarketing?

With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.

Blog

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.

Glossary

Hybrid app

When should you use a hybrid app and what are its advantages & disadvantages? Also, learn how it differs from native, web & cross-platform apps.

Blog

How to use ChatGPT to market your app [50+ prompts]

Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.

Blog

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.

Blog

Got an app? Now what? Here’s how to increase app downloads

Got an app? Now what? Tracking, prioritizing ASO & localization are part of the strategies that will help you to boost and increase app downloads.

Customer stories

Scaling the largest virtual real estate metaverse with AppsFlyer measurement

Find out how Upland scaled the largest virtual real estate metaverse with AppsFlyer measurement that increased both installs and app revenue YoY.

Blog

The essential KPIs for apps and how to track them

Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution

What is the Protected Audience API and does it change remarketing?

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks

Hybrid app

How to use ChatGPT to market your app [50+ prompts]

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Got an app? Now what? Here’s how to increase app downloads

Scaling the largest virtual real estate metaverse with AppsFlyer measurement

The essential KPIs for apps and how to track them

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