Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
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753 results for "App marketing"
Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
How to improve your app ratings and reviews to 89% conversions organically
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.
Blog
The one-stop growth strategies guide that will supercharge your app
In order for your app to standout and succeed in the highly competitive app industry you need to use the best app growth strategy and tactics.
Blog
Apple App Store vs. Google Play Store: 7 differences in ASO
Apple app store and Google play store rank & display results differently. Read about both ASO strategies to gain visibility & increase downloads.
Blog
Unlock app store success with the right ASO keywords
Keyword research and optimization is the base of ASO. Read our tips (but also what to avoid) to unlock app store success using the right keywords.
Blog
The no-BS guide to reporting marketing metrics to your boss
Successfully reporting campaign results to your boss can help justify spending decisions, shape tactics & strategies, and measure return on investment.
Blog
Level up your iOS app promotion with Apple Search Ads
Want to improve iOS app promotion? Read our Apple search ads tips, and learn how to increase your app's visibility, downloads & conversion rate.
Blog
Launching your app: 11 steps to success
Do you want your app to stand out? You have to master the art of optimizing your mobile app launch. Follow our steps to make this goal achievable.
Blog
Turn app downloads into long-term value with app user segmentation
Campaigns using app user segmentation can help you get better customer engagement, increase conversion, boost lifetime value & reduce churn.
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