Glossary
In-app notifications
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.
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749 results for "App marketing"
Blog
AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox
Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.
Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
Customer stories
Lucky Day efficiently scales revenue and users with AppsFlyer attribution
Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Blog
Going local to go global: How mobile app localization helps your app rule the world
Why does app localization matter today, and how can it boost your app's success? Find out more inside, including tips for localizing your apps.
Reports & guides
ATT – 1 year on: Exploring the impact of Apple’s privacy changes
Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Glossary
Instant apps
What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.
Customer stories
Getting performance marketing clarity with customized dashboards
Discover how by having AppsFlyer as their SSOT across all campaigns, Wombat got total oversight into their most effective marketing efforts.
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