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741 results for "App marketing"

Customer stories

Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer

Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.

Customer stories

AppsFlyer-fueled attribution insights boost registrations by 600%

Fintech startup MONIX launched its mobile app FINNIX in 2020; Find out how it realized substantial gains from utilizing AppsFlyer products.

Customer stories

Getting the attribution game right – Improve retention by 50% with AppsFlyer

Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.

Customer stories

Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products

Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.

Customer stories

Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI

Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.

Glossary

App-ads.txt

How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.

Blog

Marketing ROI – How to measure your campaigns like a pro

This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.

Blog

How to measure Google app campaigns in 2023: What you need to know

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.

Blog

Show me the money! Your definitive guide to app conversions

To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.

Blog

Life is but a stream – The latest CTV trends and how they apply to you

Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?

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Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer

AppsFlyer-fueled attribution insights boost registrations by 600%

Getting the attribution game right – Improve retention by 50% with AppsFlyer

Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products

Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI

App-ads.txt

Marketing ROI – How to measure your campaigns like a pro

How to measure Google app campaigns in 2023: What you need to know

Show me the money! Your definitive guide to app conversions

Life is but a stream – The latest CTV trends and how they apply to you

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