Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
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727 results for "App marketing"
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
Blog
Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Blog
Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Navigating FinTech in Africa: Driving app downloads in the age of social media
Find out how to leverage the power and scale of Facebook, Snap, and Twitter to drive growth of your fintech app in Africa.
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Glossary
In-app events
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
App store optimization (ASO)
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.
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