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Making sense of Universal Links and App Links
Marketing and product teams are often confused by the concepts of Universal Links, App Links, and their relation to deep linking; we're here to help.
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769 results for "App marketing"
Customer stories
Making the switch to AppsFlyer: A seamless collaboration
Migrating any system isn't a decision that's taken lightly; Find out how Hepsiburada made a smooth transition to AppsFlyer and its business impact.
Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
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Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
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Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
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Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
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5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
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Navigating FinTech in Africa: Driving app downloads in the age of social media
Find out how to leverage the power and scale of Facebook, Snap, and Twitter to drive growth of your fintech app in Africa.
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3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
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