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753 results for "App marketing"

Blog

Gaming apps to spend $48.5 billion on user acquisition by 2022

A forecast showing how much money gaming apps will invest in user acquisition by region across North America, APAC, LATAM, and EMEA.

Use cases

AppsFlyer tools to boost your productivity while working remotely

With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!

Blog

2 common web-to-app use cases for People-Based Attribution

Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?

Customer stories

Becoming one of the world’s most downloaded flight and hotel apps

Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.

Use cases

The web campaign-to-app opportunity

Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.

Customer stories

Finding the mobile attribution north star with AppsFlyer

Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.

Blog

How hyper-casual apps are changing the way games monetize

In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.

Blog

How many in-app events generate the best performance?

our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.

Blog

App promotion in APAC – everything you need to know

The APAC is a massive opportunity for app marketers, but many don't know how best to operate in it. Here are the insider tips you need to get it right.

Customer stories