Glossary
App store optimization (ASO)
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.
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797 results for "App marketing"
Customer stories
Scaling global UA and boosting performance with AppsFlyer
Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.
Use cases
Behind the scenes of a successful email-to-app campaign in Salesforce
Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Customer stories
Becoming one of the world’s top weather apps
Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.
Customer stories
Saving over $1 million by upgrading to fraud protection with AppsFlyer
Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).
Customer stories
Boosting Apple Search Ads performance with AppsFlyer
See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.
Customer stories
Reducing month-over-month CPA by 50% with AppsFlyer
Find out how Angel Broking leverages AppsFlyer to track media cost, attribution, and in-app engagement data to optimize marketing campaigns.
Customer stories
Blocking mobile ad fraud at scale with AppsFlyer’s fraud protection solution
Using Protect360, the Amanotes team was successfully able to block over 810K fraudulent installs and 6M fraudulent app events in two months.
Blog
Go-to-market strategy for your app in Africa
Here are 5 things you need to know before breaking into the complex, fragmented, and yet rapidly-growing African tech/app ecosystem.
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