Glossary
Deep linking
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.
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Glossary
Deferred deep linking
What is deferred deep linking, and how is it different from deep linking? Learn everything you need to know in our mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Use cases
Charting raw data’s potential to navigate rough waters in the market
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.
Blog
5 tips for measuring your mobile ROI
In this article, we share our top tips for measuring your own mobile marketing ROI, and show how important accuracy is to achieve profitable returns.
Blog
The data has spoken: Why Black Friday 2020 will be one for the record books
Data from Black Friday in 2019 as well as the pandmic-driven surge which surpassed it spell one thing: Black Friday 2020 will be bigger than ever.
Blog
Was 2020 a game-changer for mobile gaming?
2020 was big for gaming apps. We analyzed 9 billion installs for some answers. Find out the latest gaming trends across the globe.
Blog
Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
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