Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
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776 results for "App marketing"
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
Blog
7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Reports & guides
The State of eCommerce for Marketers in India – 2026 Edition
Explore why India's eCommerce installs are surging 5x faster than the global average, and how remarketing and retention are shaping the next stage of growth. Data-backed benchmarks on installs, spend, retention, and fraud across India's Shopping vertical.
Customer stories
How Snabbit Cut Customer Acquisition Costs by 35% While Scaling Instant Home Services on iOS
Snabbit rebuilt iOS measurement with AppsFlyer to cut CAC by 35%, improve attribution visibility by 40%, and lift install-to-new-user conversion by 12% across Indian markets.
Blog
AEO Attribution & ChatGPT Ads Attribution: Measure Every Customer AI Is Sending You
AppsFlyer now attributes both paid ChatGPT Ads and organic AEO traffic across 8 AI engines and 13 search engines. No added cost — built on your existing deep linking setup.
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