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727 results for "App marketing"

Glossary

Mobile ad fraud

What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.

Glossary

Purchase fraud

What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Probabilistic modeling

What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.

Glossary

Reattribution window

What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.

Glossary

Session

What is an app session, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.

Glossary

Ad stacking

What is ad stacking, and how does it relate to mobile fraud? Learn everything you need to know in the AppsFlyer mobile marketing glossary.

Glossary

Attribution window

What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.

Glossary

Click farms

What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Click flooding

What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.

Glossary

Cost per action (CPA)

What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
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