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526 results for "Attribution"

Customer stories

How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration

Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.

Blog

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.

Reports & guides

App uninstall report – 2025 edition

Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.

Blog

6 reasons why it’s time to upgrade your MMP

Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.

Customer stories

From clicks to conversions: How Axis Bank mastered digital customer activation

Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.

Product news

Extended probabilistic modeling lookback window for PC, Console, and CTV apps

Customer stories

A scoop above: Wolt Ads shows 32% revenue uplift for an ice cream brand with AppsFlyer

Learn how AppsFlyer's Data Collaboration Platform helped Wolt Ads increase ROAS x4 and 32% attributed revenue for an ice cream brand.

Reports & guides

Boosting your user acquisition strategy with preload campaigns

Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.

Blog

What every marketer needs to know about streaming ads

Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.

Blog