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MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
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Weekly and Monthly breakdowns in My Dashboards are now live
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Beyond walled gardens: Maximize retail media performance in 2026
Unify onsite and offsite retail media performance. Gain clarity, reduce complexity, and drive better results.
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Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
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SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
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How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
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Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
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How Babbel runs 50+ influencers a month and keeps performance high
See how Babbel drives ROI with 50+ influencers/month - plus measurement, testing & UGC tips.
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Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Customer stories
Quenching thirst for success: Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP
Discover how a top beverage brand achieved a 54% revenue uplift using AppsFlyer's DCP and Wolt Ads.
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