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Customer stories

Timely attribution insights with Protect360 reduces ad fraud by 89%

Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.

Blog

In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.

Reports & guides

Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

Customer stories

Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.

Glossary

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Blog

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Blog

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Reports & guides

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Blog

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.