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Reports & guides

Driving ROI through a storm: 2023 app trends & C-level predictions

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Blog

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Blog

Explore additional ways to capitalize on known marketing tactics and read about cost effective solutions to drive more value in the holiday season.

Blog

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Customer stories

Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.

Customer stories

Find out how FE Credit was able to finally centralize data into one place, and improve the user experience on paid and media channels.

Blog

Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.

Blog

In this post we analyze creatives from top-grossing apps and share creative best practices for Black Friday, Cyber Monday, and other key dates.

Blog

Find out how to create engaging and impactful creative for your mobile ads to improve the way users interact with your brand.