Blog
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
Customer stories
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Customer stories
Moneyview cut CAC by 15% and grew retention using smarter targeting, deep linking, and fraud protection with AppsFlyer. See how they did it.
Reports & guides
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
Blog
Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.
Reports & guides
Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.
Customer stories
Read how Axis Bank used AppsFlyer's OneLink for accurate attribution and budget optimization enabling a 25% month-over-month lift in app downloads.
Reports & guides
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Reports & guides
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
Reports & guides
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.