Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
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209 results for "Deep linking"
Blog
Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
Explore 2025 app marketing trends in Africa. Discover key insights on installs, fraud, UA, and remarketing.
Blog
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Reports & guides
Unlock the value of web-to-app
Boost app growth by connecting web and app experiences. The Web-to-App Playbook offers expert strategies and real-world insights.
Reports & guides
[Report] State of app marketing in the Philippines – 2025 Edition
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market-2025 report.
Blog
Break up with Firebase before it breaks you: Practical migration guide
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
Blog
Firebase Dynamic Links: What You need to know
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
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