Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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256 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
Your customers are trying to convert but your web-to-app journey is stopping them
Your web-to-app journey may be silently losing conversions. Fix it with deep linking that preserves customer intent.
Reports & guides
[Report] Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event
Win big at 2026’s top soccer tournament. Unlock data-driven, AI-powered growth strategies and benchmarks.
Reports & guides
The Omnichannel Business Advantage
Turn your app into an omnichannel growth engine. Get CFO-ready ROI frameworks and benchmarks.
Blog
Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Data-backed insights to help Gulf marketers win Ramadan 2026. Maximize LTV, retention, and ROI across key app verticals.
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