Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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291 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Reports & guides
[Report] Ramadan in Southeast Asia & Pakistan – 2026 Edition
Explore how Ramadan 2025 reshaped mobile marketing across Southeast Asia and Pakistan. Discover key trends in installs, engagement, retention, and fraud, and what they mean for marketers planning 2026.
Reports & guides
[Report] The State of Gaming App Marketing – 2026 Edition
Discover how AI reshaped gaming marketing in 2025. Explore UA trends, monetization shifts, and creative strategy.
Customer stories
Peaksel saves up to 65% of test budgets and scales winning campaigns 5.7× faster
Discover how Peaksel saves 65% on test budgets and scales faster with early LTV insights and AI-powered dashboards.
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