Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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247 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
Break up with Firebase before it breaks you: Practical migration guide
Firebase Dynamic Links is shutting down. Learn how to migrate fast and avoid disruptions with this step-by-step guide.
Blog
Google is shutting down Firebase Dynamic Links: Here’s what to do
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
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Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
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