Reports & guides
Driving ROI through a storm: 2023 app trends & C-level predictions
This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.
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287 results for "LTV"
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Blog
Everything you need to know about mobile app analytics
Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
Blog
How can you truly trust your ROAS?
Return on ad spend data is a key metric for optimizing campaigns and budget allocation, but do you know your true ROAS numbers? Read to know.
Blog
Six essential skills every UA team lead needs
Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.
Blog
The no-BS guide to reporting marketing metrics to your boss
Successfully reporting campaign results to your boss can help justify spending decisions, shape tactics & strategies, and measure return on investment.
Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Blog
Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
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