Blog
Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.
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137 results for "SKAdNetwork"
Customer stories
Exceeding ROI targets for 19 games using AppsFlyer attribution
Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.
Blog
Everything you need to know about iOS 14+ fraud
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Blog
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Glossary
Differential privacy (DP)
What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Glossary
Privacy Cloud Application (PCA)
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
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