Blog
What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.
Blog
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
Reports & guides
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Glossary
What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Glossary
What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
Blog
We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Blog
Our annual top data trends report analyzed over 60 billion app installs in 2021, allowing us to predict what 2022 will bring.
Reports & guides
To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.