Blog
The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
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146 results for "SKAdNetwork"
Blog
Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.
Blog
Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
Blog
SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Customer stories
Single Source of Truth – A pathway to deduplicating installs and events between SKAN and AppsFlyer
Discover how Gismart managed to solve the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution with SSOT.
Blog
How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
Reports & guides
The AppsFlyer Performance Index: Edition 15
In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market
Reports & guides
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
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