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Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
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158 results for "SKAdNetwork"
Customer stories
Banking on attribution gave 50% more visibility into SKAN conversions
Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.
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Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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Why creative and top of funnel measurement is key in the privacy age and how to do it right
With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.
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The great migration – Debunking the fear factor when looking to switch MMPs
MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.
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It’s not you, it’s your MMP: How to know it’s time to switch
Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.
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Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold
Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.
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Saying NO is focusing. Saying NEVER is a commitment
Oren Kaniel, AppsFlyer CEO, talks about the long-term commitment to customers, partners, and the entire ecosystem to stay independent and unbiased.
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SSOT attribution uplift and eCPI drop per category revealed
Single source of truth dive: Average app has a 29% non-organic install attribution uplift, a 40% drop in eCPI & a 62% increase in marketing revenue.
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How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
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