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Product news

Single Source of Truth dashboard currency customization

AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.

Blog

Putting SKAN 4.0 to the test: Here’s what we found out

In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.

Blog

Inside WWDC 2023: All the must-know details

From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.

Blog

Small but valuable: how to leverage 27% of iOS users with an IDFA

Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.

Customer stories

Achieving a 6x revenue lift with predictive analytics and incrementality

Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.

Blog

How predictive decision-making could save you up to $280k a month – data study

We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.

Customer stories

Boosting SKAN campaign ROAS by 30% with predictive analytics

App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.

Blog

SKAN 4.0: Industry perspectives

To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.

Blog

How to get more for less: Nailing app remarketing during times of a recession

Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.

Blog

Testing a multi-billion dollar black box

Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.

Single Source of Truth dashboard currency customization

Putting SKAN 4.0 to the test: Here’s what we found out

Inside WWDC 2023: All the must-know details

Small but valuable: how to leverage 27% of iOS users with an IDFA

Achieving a 6x revenue lift with predictive analytics and incrementality

How predictive decision-making could save you up to $280k a month – data study

Boosting SKAN campaign ROAS by 30% with predictive analytics

SKAN 4.0: Industry perspectives

How to get more for less: Nailing app remarketing during times of a recession

Testing a multi-billion dollar black box

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