Blog
Bring joy to your CFO: practical ways to shorten campaign payback periods
Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
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141 results for "SKAdNetwork"
Blog
After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Product news
Single Source of Truth dashboard currency customization
AppsFlyer customers enjoy seeing one reality in iOS - merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.
Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
Blog
Inside WWDC 2023: All the must-know details
From the VisionPro headset to SKAN 5.0 & the feature known as “Privacy Manifests”, we got you covered with all the news from WWDC 2023.
Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Customer stories
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
Customer stories
Boosting SKAN campaign ROAS by 30% with predictive analytics
App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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