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App user acquisition in India in 2021 and beyond
If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.
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222 results for "iOS 14"
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Reports & guides
Personal data, privacy and smartphones: The marketer/consumer disconnect
This study reveals differences between the concerns of consumers and marketers about the new privacy features of iOS 14.
Blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
Reports & guides
Personal data, privacy and smartphones: The cautious consumer
AppsFlyer and MMA Global have partnered on a follow-up survey of consumers on their views around Apple’s upcoming opt-in requirement.
Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
Blog
Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
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