Blog
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Reports & guides
This study reveals differences between the concerns of consumers and marketers about the new privacy features of iOS 14.
Blog
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
Reports & guides
AppsFlyer and MMA Global have partnered on a follow-up survey of consumers on their views around Apple’s upcoming opt-in requirement.
Blog
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
Blog
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Blog
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Reports & guides
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.