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If and when to show the ATT prompt: What you need to consider
Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.
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228 results for "iOS 14"
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Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value
Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.
Customer stories
Combining solutions, talent, and speed to rapidly grow installs
Find out how AppsFlyer helped The Very Group grow their paid installs by 42% year-on-year using a combination of solutions and talent.
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Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
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Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
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