Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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234 results for "iOS 14"
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Does user privacy have to come at the expense of an incredible user experience?
AppsFlyer's lifelong investment in privacy and security makes us very well prepared for an IDFA-less ecosystem and the upcoming iOS14 updates.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Blog
Best mobile ad networks in 2026: The AppsFlyer Performance Index
The 2026 AppsFlyer Performance Index ranks 57 mobile ad networks by volume and ad spend growth. Here’s who leads iOS and Android, gaming and non-gaming.
Blog
Gaming app market benchmarks for Q3 2026
Q3 2026 gaming app benchmarks for CPI, retention, conversion, and UA spend by genre and country. Based on AppsFlyer data from 100,000+ apps worldwide.
Blog
AI Link Generator and 4 More Things You Can Do Now With AppsFlyer’s Deep Linking Suite
AppsFlyer’s AI Link Generator builds up to 10 deep links from one prompt. Plus link audits, Link Discovery and Smart Banners MCP.
Customer stories
exmox saves 40 hours a week and scales creative winners faster with AppsFlyer Creative MCP
exmox cut creative analysis time by 40 hours a week with AppsFlyer Creative MCP. Teams now scale winning creatives faster without waiting on analysts.
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