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Reports & guides
[Report] The State of App Marketing in Spanish LATAM – Edition 2025
Discover the latest trends in app marketing across Spanish LATAM. Learn about user growth, ad spend, and opportunities for growth.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Reports & guides
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Reports & guides
The State of App Marketing in Germany – 2024 Edition
Discover key insights into the German app marketing landscape. Uncover trends and strategies shaping the market, backed by data and expert analysis.
Reports & guides
[Report] Ramadan in SEA & Pakistan from 2024
Reports & guides
[Report] 2025 app retention benchmarks report
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Reports & guides
Top 5 app marketing data trends of 2024 and predictions for 2025
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – 2024 Edition
Reports & guides
The State of Marketing in Asia
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