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Cracking the 2026 holiday season: a data-backed playbook for marketing leaders
Black Friday behaves like one day, not a week. Data from 8 markets shows how purchase lift, CPI spikes, and remarketing share should reshape your Q4 2026 strategy.
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234 results for "iOS 14"
Reports & guides
[Report] The State of eCommerce in India 2026: App Growth, Retention & Fraud Benchmarks
Explore why India's eCommerce installs are surging 5x faster than the global average, and how remarketing and retention are shaping the next stage of growth. Data-backed benchmarks on installs, spend, retention, and fraud across India's Shopping vertical.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Reports & guides
[Report] The State of Creative Optimization 2026 Edition
The 2026 State of Creative Optimization report analyzes 1.2M creative variations across gaming, finance, shopping, travel, and more.
Reports & guides
[Report] State of Marketing in APAC – 2026 Edition
An analysis of Finance, Shopping, Entertainment, and Gaming across APAC, Q3 2024 to Q2 2026, tracking where regional growth numbers hold up, and where they're hiding a more specific story underneath, by mechanism, by country, by platform, or by a different metric entirely.
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Customer stories
How Futureplay exceeded global ROAS targets by scaling rewarded UA with Mistplay and AppsFlyer
Futureplay hit 142% above D7 ROAS targets in Tier 1 markets by scaling rewarded UA with Mistplay and AppsFlyer's fraud protection and ROI measurement solutions.
Reports & guides
AI Usage in the Real World Report
AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.
Blog
Customer Lifetime Value (LTV): what it is and how to measure it
Calculate and grow customer lifetime value (LTV) across mobile, web, CTV, and more.
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