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Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
A comprehensive guide to dynamic creative optimization in 2024
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Reports & guides
The AppsFlyer Performance Index: 2024 Country Edition
Explore top and bottom-performing app markets, UA and remarketing campaign standings, and exclusive growth opportunities by country
Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.
Blog
How LiveOps is changing the gaming landscape
Discover how LiveOps is reshaping the gaming world. Dive into the dynamic strategies for player engagements, and the future of interactive experiences.
Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
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