Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
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216 results for "iOS 14"
Blog
Unified ad engagement: The path to standardization.
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
Blog
My ROAS is dropping! What should I do?
Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.
Glossary
Cost per click (CPC)
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Reports & guides
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Product news
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Use cases
Enhancing dynamic product ads performance with OneLink
Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.
Blog
How predictive decision-making could save you up to $280k a month – data study
We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.
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