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Customer stories

Boosting SKAN campaign ROAS by 30% with predictive analytics

App studio, Holy Water, overcame measurement issues by using AppsFlyer predictive analytics solution & improved SKAN campaign ROAS by 30%.

Blog

App promotion 101: Proven ways to promote your mobile app

Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.

Reports & guides

Driving ROI through a storm: 2023 app trends & C-level predictions

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Glossary

Retention rate

Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.

Blog

How to improve your app ratings and reviews to 89% conversions organically

App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.

Blog

Six essential skills every UA team lead needs

Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.

Glossary