Reports & guides
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
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222 results for "iOS 14"
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Embracing SKAdNetwork to adapt to the privacy-centric future
Find out how implementing SKAdNetwork through AppsFlyer gave Clover valuable insights, getting it ahead of the competition.
Blog
5 ways to increase ATT opt-in rates
Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.
Blog
If and when to show the ATT prompt: What you need to consider
Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.
Blog
Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value
Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.
Customer stories
Combining solutions, talent, and speed to rapidly grow installs
Find out how AppsFlyer helped The Very Group grow their paid installs by 42% year-on-year using a combination of solutions and talent.
Blog
Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
Blog
App user acquisition in India in 2021 and beyond
If you are looking to increase your mobile app customer base in India, follow these 5 market-specific user acquisition trends.
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