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Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
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228 results for "iOS 14"
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Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
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Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
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2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Limit ad tracking (LAT)
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.
Glossary
Device ID
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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