Entertainment

Gain complete visibility into subscriber LTV

Connect marketing spend to subscription revenue across mobile, web, and CTV. Know which campaigns bring your best viewers and listeners, so you can scale what really drives lifetime value.

1 in 3 Fortune 500 companies use AppsFlyer
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HBO logo
Hotstar logo
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Built for entertainment apps scaling growth

Understand the value of every campaign by measuring acquisition costs alongside customer lifetime value. AppsFlyer's measurement suite unifies this data, enabling you to optimize marketing spend effectively.

Connect every campaign to actual LTV icon

Identify which creative elements drive clicks and engagement. AI analyzes which creative elements actually convert, from opening hooks and to emotional triggers, proving which creatives deliver results.

Scale winning creatives with AI insights icon

Drive higher ROAS and LTV by deep linking viewers from any channel - web, email, QR, social - to personalized content or offers that convert. Maintain full attribution across every link so you know what's working.

Guide viewers to the right in-app content icon

Connect cost data from 100+ media sources with subscription revenue from every platform. Show executives exactly which campaigns drive profitable viewers with accurate ROI measurement.

Prove ROI to leadership icon

Grow with confidence, all from one place

entertainment+mobile atrrubution+food+health+travel-Single source of truth

Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently - all through AppsFlyer's unified, privacy-compliant attribution platform.

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Cross-platform measurement

Discover which campaigns drive bottom-line value across platforms. Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.

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Creative optimization

Analyze creative performance across every channel, identify winning elements with AI, and optimize faster.

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Marketing analytics

See your complete marketing picture. Unite every metric from every source, build dashboards that match how you work, and get AI insights that understand your unique goals.

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Deep linking

Deliver the right in-app experience every time - driving higher ROAS and customer lifetime value with AppsFlyer’s OneLink technology.

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Audience segmentation

Build revenue-driving audiences from actual behavior data. Push segments to Meta, Google, and hundreds of media sources instantly, then optimize based on real LTV - all with privacy-safe, automated syncing.

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The global leader in marketing measurement, analytics, and engagement

“The implementation of Appsflyer is done so easily and the support is awesome.”

4.5 on Capterra
30%
avg improvement in ROAS
<6
months payback period
Fall 2025 Leader Enterprise
Fall 2025 Easiest to do business with
MobileAttribution_Leader_Mid-Market_Leader
G2 Leader Mobile Attribution Winter 2024

Frequently asked questions

Complete your marketing stack

Scale campaign performance and drive subscriber LTV with AppsFlyer’s measurement, engagement and first-party data solutions.

Ready to see which subscribers drive LTV?