Reach your best users across every channel
Build revenue-driving audiences from actual behavior data. Push segments to Meta, Google, and 140+ partners instantly, then optimize based on real LTV – all with privacy-safe, automated syncing.
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Built for marketers who need smarter targeting
Reach the right users with precision
Build high-value segments based on installs, in-app events, LTV, and churn risk. Deliver personalized campaigns across mobile, web, and CTV to engage the users most likely to convert and spend – while cutting waste on low-value audiences.
Activate audiences seamlessly across partners
Sync your segments instantly to Meta, Google, TikTok, and 140+ media partners without manual uploads. Streamline workflows and launch consistent targeting everywhere, ensuring scale without adding complexity.
Optimize performance with real-time audience insights
Keep segments fresh as user behavior changes and measure performance across channels in one view. Compare CAC, conversion rates, and LTV to cut underperformers quickly and double down on the audiences driving real revenue.
Everything you need for impactful segmentation and activation
Create custom segments or use suggested audiences powered by AppsFlyer’s market data. Apply tailored rules with filters and imports for added precision.
See the exact size and reach of each audience before activation. Align with user consent policies to ensure accuracy, clarity, and compliance.
Import demographics, CRM fields, or custom user scores via CSV or API. Add them to audience rules to create deeper, more relevant targeting – while keeping data private from partners.
Push audiences directly to 140+ ad networks, DSPs, and marketing platforms with automated, secure syncing. Eliminate manual work and activate segments faster.
View segment reach, costs, and engagement in one dashboard. Understand which audiences deliver results and refine strategy for maximum ROI.
“AppsFlyer has given us deeper user insights relating to campaign engagement. The audience segmentation capabilities from AppsFlyer have provided us with the edge to dynamically create audience segments based on campaign engagement data coupled with our CRM data, making ‘delivering personalization at scale’ a reality for Zepto.”
“AppsFlyer came in as a partner, not just a vendor. Their platform helped us understand our audience better, bringing in much deeper granularity accurately. We finally found our voice and connected with our users on a deeper level.”
Frequently asked questions about audience segmentation
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