Episode summary

Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney – owner of traditional TV networks like ABC and ESPN – is pushing harder than ever into programmatic ad selling in a way that would have been unimaginable a few years ago.

Valentino’s team is borrowing tactics from Hulu, including self-serve ad buying, which she believes will open the TV business up to a much broader range of advertisers.

According to Valentino, they’ve seen a thousand new clients come to Disney through programmatic channels.