Episode summary

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to shift focus from ad targeting to improving other neglected aspects of their marketing efforts.

Brinker also shares why, despite all the changes within the ecosystem, he’s seeing more startups and more money pouring into marketing technology than ever before.