AppsFlyer plans and pricing

Turn fragmented marketing data into measurable growth with the plan that fits your goals.

Free

Zero

Ideal for brands seeking a solution for owned media experiences*

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What’s included:

  • Create smooth discovery to install experiences
  • A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
* Not suitable for apps with paid activities
Pay-as-you-go

Growth

Best for startups requiring basic measurement as they start their paid campaigns

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What’s included:

  • Kickstart app growth
  • Measure paid campaigns with best-in-class attribution
  • Boost engagement with seamless journeys
  • A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
  • Conversions over 12K are priced at $0.07
Most popular
Custom pricing

Enterprise

Perfect for brands aiming to efficiently scale their revenue with a tailored plan

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What’s included:

  • Increase revenue with cross-platform attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Compare plans

Want to know which plan is right for you? Here are all the details.

Measurement & Attribution

Mobile attribution
Cross-platform attribution
CTV/OTT attribution
SKAN Attribution

Marketing analytics

Cohort and retention reports
Customizable dashboards
Activity report
Pivot reports
Advanced analytics & APIs

Deep Linking Suite

Shortlinks, deep links and QR code creation
Link Management
AI Link Generator
Click reporting
Social-to-app landing pages
Deferred Deep Linking
Advanced Analytics
Smart Banners and Smart Script
Branded Links
Referrals & user invites
Bulk Links
Email Service Provider (ESP) Integration
OneLink API

ROI reporting

CPI growth
Real-time ad spend aggregation and reporting
CSV uploads
Data corrections
Agency fee cost calculation
Retargeting cost data
Cost ETL
Cost and ad revenue network integration
Store Receipt-Validated In-App Purchases measurement
Real-time impression level ad-revenue measurement
In-App Subscription revenue measurement
Data freshness
Receipt validation

Audience segmentation

Custom audiences
Exclusion lists
A/B split testing
Audience campaign analytics
Audience size and overlap visualization
Dynamic sync with 90+ API partners
Audience ingestion through CSV/API
Audience enrichment with 1st party data
Owned media segmentation
Built in consent management

Incrementality lift testing & measurement

Incrementality solution for User Acquisition
Incrementality solution for Retargeting

Fraud protection

Basic fraud protection
Advanced fraud protection (Protect360™)
Advanced behavioral biometrics
Post-attribution protection
Advanced anomaly detection
In-app event and CPA fraud protection
Fraud validation rules
Professional fraud analysis

Raw Data and APIs

Push API
Pull API
Data Locker
Data report exports

Integrations

Media partners
Tech partners

Compliance and security

Compliance
Enhanced access

Support and services

Self-service help center
Email support
Designated Customer Sucess Manager
Migration & onboarding support
Advanced online & onsite training access

You’ll be in good company

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Frequently asked questions

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