A deep linking plan for every team

Drive engagement, retention, and LTV – no paid media required

FULL PLATFORM DEEP LINKING

Free

Zero

For teams getting started with links and QR routing on their owned media channels.

What’s inluded:

Create short links and QR codes in minutes
Route customers from web and social into the app
See basic performance signals.

Best when:

You don’t rely on in-app personalization
You don’t need branded links
Deep linking isn’t business-critical yet

Custom pricing

Standard

For teams that need reliable in-app experiences and consistent customer routing after install

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Includes everything in Zero, plus:

Send customers to the exact in-app screen they expect
Preserve context across install with deferred deep linking
Support referral measurement and invite journeys
Understand which owned channels drive opens, installs or in-app events

Best when:

User experience directly impacts retention or revenue
Promotions, onboarding and product activation flows must land correctly
You can’t afford install journeys that reset or lose context

Custom pricing

Advanced

For teams scaling owned media across channels, markets, and campaigns.

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Includes everything in Standard, plus:

Convert mobile web visitors into app customers with smart banners
Manage and automate link creation at scale with bulk links
Maintain brand trust with branded domains
Analyze performance across owned channels

Best when:

You manage high volumes of links across CRM, web, and lifecycle
Manual link management slows you down
When link branding matters, as in SMS

Premium

For enterprises that run deep linking as core growth infrastructure

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Includes everything in Advanced, plus:

Stream deep linking data into your data stack
Connect email and CRM systems directly to in-app journeys
Enable automation and AI workflows with AppsFlyer’s MCP
Operate with enterprise-grade governance and support
Scale link and QR creation with OneLink API (up to 7.5M requests)

Best when:

Deep linking connects directly to your data architecture
Multiple teams rely on shared routing infrastructure
New iteAutomation, AI and data workflows are part of your growth and retention strategy

Compare Deep Linking plans for owned media

For owned media teams who need reliable routing, deep linking and customer journeys to drive engagement, retention, and LTV – without relying on paid media campaigns.

Capability

Shortlinks, deep links and QR code creation

Centralized Link Management

Create validated deep links in a single prompt with AI Link Generator

Clear visibility into link click performance

Turn social clicks into in-app conversions with customizable landing pages

Preserve link context after install with Deferred Deep Linking

Get deep link performance across channels

Work with AppsFlyer data directly from your LLM with OneLink MCP

Turn existing customers into a growth channel with Referrals and User Invites

Power web-to-app routing with Smart Script

Convert mobile web visitors into app customers with Smart Banners

Build trust and link consistency with Branded Links

Create and manage links at scale with Bulk Links

Access deep linking data outside the UI with Raw Data Export

Automate link and QR creation and updates with OneLink API

100K

7.5M

Stream deep linking data to your data stack with Data Locker

Connect email journeys to in-app experiences with ESP Integration

Basic support

Enhanced support

You’ll be in good company

Frequently asked questions

Ready to get the best customer journeys and fuel your app’s growth?

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A deep linking plan for every team